[This review was collected as part of a promotion.] I’ve had the LG OLED77C5PUA for a little while now and it’s been fantastic. The 77" screen completely changes movie nights – blacks are truly black, colors are rich without looking fake, and HDR content really pops. The newer OLED evo panel with Brightness Booster / “Bright Room Ready” holds up surprisingly well in my bright living room, which was my biggest concern going in. For gaming, this TV is a beast: 4 HDMI 2.1 ports, support for up to 4K/144Hz with VRR and ALLM, and super low input lag. My PS5/PC games look incredibly smooth, and the TV automatically switches into the right game mode. webOS is snappy, apps like Netflix/Disney+/Prime are built in, and the new Alpha 9 Gen 8 processor keeps everything feeling fast while also doing excellent upscaling on 1080p content. Pros: Incredible contrast and black levels Bright enough for a room with windows Fantastic for gaming (4x HDMI 2.1, VRR up to 144Hz, ALLM) Dolby Vision + Dolby Atmos support for movies Very thin, premium-looking design

[This review was collected as part of a promotion.] This LG C5 is an excellent purchase. I use this primarily for gaming and streaming movies with my family. Its colors are rich and bright, and the 144hz refresh is excellent for my Xbox. I look forward to using this TV for many years to come!

[This review was collected as part of a promotion.] If you are looking for the ultimate centerpiece for your home theater, the LG OLED77C5PUA is effectively the "gold standard" TV of 2025. Succeeding the wildly popular C4, the C5 doesn’t reinvent the wheel—it polishes it to a blinding shine. I have spent two weeks with the 77-inch C5, throwing everything from 4K Blu-rays to high-frame-rate PC games at it. Here is why this TV is an absolute beast. 1. Picture Quality: Intelligence Meets Intensity The headline feature this year is the new α9 AI Processor Gen8. LG talks a lot about "AI" in their marketing, but this year you can actually see it working. Brightness: While the C5 doesn't have the Micro Lens Array (MLA) tech reserved for the pricier G5, it is noticeably brighter than last year's C4. The "Brightness Booster" tech pushes highlights—explosions, streetlights, stars—with an intensity that makes HDR content pop off the screen. SDR Performance: This is the sleeper hit feature. The C5 takes standard content (like older TV shows or 1080p streams) and revitalizes it. The upscaling is cleaner, sharper, and brighter without looking artificial. Color & Contrast: You get the infinite contrast OLED is famous for. Blacks are inky and perfect. Colors are rich but natural. 2. Gaming: The Best Just Got Better If you are a gamer, stop looking. You have found your TV. The 77-inch canvas is immersive enough to replace a multi-monitor setup. 144Hz Refresh Rate: PC gamers can push frame rates up to 144Hz for buttery smooth motion. VRR & ALLM: With full support for NVIDIA G-Sync and AMD FreeSync Premium, screen tearing is nonexistent. Game Optimizer: The dashboard puts critical settings (black stabilizer, genre presets) one click away. Input lag is virtually undetectable. 3. Design & Usability The "C" series aesthetic remains undefeated. The panel is razor-thin—thinner than your smartphone—and the 77-inch model sits on a sturdy, premium stand (though it begs to be wall-mounted). webOS 25: The new operating system is snappier than ever. The "AI Concierge" actually learns what you like rather than just pushing random ads. Navigating between Netflix, GeForce Now, and HDMI inputs feels instant. 4. The "Wow" Factor There is something visceral about a 77-inch OLED. It fills your peripheral vision. Watching Dune: Part Two or playing Cyberpunk 2077 on this screen isn't just "watching TV"—it’s an event. The sheer scale combined with the pixel-perfect contrast creates a 3D-like depth that LED TVs still can't quite replicate. Any Downsides? Sound: The built-in 2.2 channel audio is surprisingly decent with clear dialogue, but if you are spending this much on a visual masterpiece, do yourself a favor and buy a Dolby Atmos soundbar. The TV deserves it. Glass Reflection: Like all glossy OLEDs, you’ll want to control the lighting in your room. It handles reflections better than the C3 or C4, but direct sunlight is still the enemy. Final Thoughts The LG OLED77C5PUA is a triumph.[1] It sits in that perfect sweet spot: significantly better than entry-level OLEDs, but much more affordable than the flagship G5 Gallery Series. If you want a TV that will make your jaw drop every time you turn it on for the next 5 years, this is the one. Pros: Stunning HDR brightness and contrast Class-leading gaming features (144Hz, 0.1ms response)[1] New Alpha 9 Gen 8 processor makes everything look 4K[2] Gorgeous, ultra-thin design[3]

[This review was collected as part of a promotion.] Impressed with my new C5 77 inch oled. My first OLED and it is really vivid. Coming from a pioneer plasma, I was afraid the experience would not be as good…I was wrong. The set up and controls are also pretty straight forward, with easy to understand progressive prompts. The blue light reduction is a nice add which I quickly employed. Made an immediate difference. Nice job LG…you have a winner in the C5. Highly recommend.

[This review was collected as part of a promotion.] I've upgraded from an LG C2 65 inch TV to a C5 77 inch TV and I'm very happy with the outcome. The TV looks great, is a LOT brighter than the C2 series, and performs well in my quite-bright living room. Additionally, LG WebOS lets you disable home screen ads - this is a KEY selling point for me! Overall I am very satisfied with the new TV.

[This review was collected as part of a promotion.] This TV is great. Upgrading from a non OLED the difference is very noticeable the picture is much brighter, and smoother due to the high refresh rate. This was worthy upgrade from a non OLED it performs better than my expectations

[This review was collected as part of a promotion.] This was an upgrade from my 7 year old LG OLED. I went from 65" B7A to a 77" C5. The difference is already apparent. The original is still a great set and is moving to the living room. But the increased size in my home theater setup is amazing. It's also much brighter, especially with HDR and Dolby Vision content. Upscaling from lower def content is also much more refined. All in all a great set. If I had one complaint it would be the new design magic remote. So far I'm not a fan. Clumsy layout to use, no mute button, and doesn't fit in my hand near as well. But this is a small issue as I don't use the remote day to day. Highly recommended.

[This review was collected as part of a promotion.] Excellent TV with deep blacks and stunning picture quality. Great for watching movies and casually browsing YouTube as well. The LG web OS is snappy and easy to use. Love the OLED experience thoroughly. The audio quality is great as well and a great value for the price.

[This review was collected as part of a promotion.] Great TV with excellent picture quality. I also got the S90TR soundbar, so the sound is loud and impressive as well. The only thing I don’t like is the frequency of the ad integrations, when the TV goes into standby mode, the ads become really annoying.

[This review was collected as part of a promotion.] Easy to unbox and install. Picture and brightness are perfect for our large living room with lots of light. Very pleased with TV so far. Can't comment on sound, use a soundbar. Slim and light. Remote works well and pairs with our Echo TV cube seemlessly. Great deal for black friday.