[This review was collected as part of a promotion.] OMG OMG Picture is crisp, clear, and bright, no more smudges when scene has black backgrounds. Love the picture, sound coming out from TV is awesome, hooked it up to my existing 5.1 sound system, honestly cannot tell the difference. Sure there are more surround sound effects but if I didn't have an existing system, I would be perfectly fine with the sound quality coming out of the native speakers. Only had a for a couple of days and can't stay away from it! Need to find me more 4K movies to watch! Easy setup,

[This review was collected as part of a promotion.] The picture quality on this OLED is absolutely stunning — deep blacks, vibrant colors, and incredible clarity. I've become a fan of the sound too; the Dolby Atmos and Dolby Vision combo makes every movie feel like a theater experience. LG really nailed it with this one.

[This review was collected as part of a promotion.] Easy to unbox and install. Picture and brightness are perfect for our large living room with lots of light. Very pleased with TV so far. Can't comment on sound, use a soundbar. Slim and light. Remote works well and pairs with our Echo TV cube seemlessly. Great deal for black friday.

[This review was collected as part of a promotion.] The 77” LG C5 OLED delivers outstanding image quality with deep blacks, vibrant colors, and excellent contrast that makes movies and games look amazing. The picture is incredibly sharp and immersive, especially in darker rooms where OLED truly shines. However, while the brightness has improved compared to older models, it still isn't quite bright enough for rooms with a lot of daylight or strong overhead lighting. In brighter environments, the screen can look a bit dim and reflections become more noticeable. Overall, it's an excellent TV with premium visuals — just best suited for controlled-lighting setups rather than very bright rooms.

[This review was collected as part of a promotion.] Impressed with my new C5 77 inch oled. My first OLED and it is really vivid. Coming from a pioneer plasma, I was afraid the experience would not be as good…I was wrong. The set up and controls are also pretty straight forward, with easy to understand progressive prompts. The blue light reduction is a nice add which I quickly employed. Made an immediate difference. Nice job LG…you have a winner in the C5. Highly recommend.

[This review was collected as part of a promotion.] There is a reason why these LG OLEDs are consistenly ranked as the best. This C5 is just what I wanted. Waitied awhile tor my OLED but couldn't be happier. Just a phenominal picture. Does just fine in my bright room during the day. The inky blacks are the ebst I've seen on a TV I own. Can't wait to rewatch some moves. Also upgrading screen size from my old 65 to this 77. So worth it. The adeage is true. Purchase the largest you can possibly afford. Worth the wait. Thanks LG for putting out such a fantastic OLED panel.

[This review was collected as part of a promotion.] No TV is perfect, however for the money you are spending, I would assume better integration of the AI features as well as better overall OS features and customizability. However, picture is great and like any OLED the blacks and contrast are spectacular. If you can get this TV on a deal such as I have then you will have no real complaints (even though its on a deal, still very expensive). Oh and you should expect to get a sound system or sound bar if you are getting this TV, built in speakers not great.

[This review was collected as part of a promotion.] I unboxed the TV installed the stand and hooked up all connections. I first turned on antenna TV and watched some of my favorite older shows and the picture was good on all of them. Even with low quality input content the upscaled picture was nice. I even got to watch one of my favorite Christmas movies on an LG channel. I haven't touched any settings yet and I'm still getting used to the remote (I'm looking for a universal replacement to have a second option). But do far, I like the LG C5 77".

[This review was collected as part of a promotion.] I am currently comparing similar spec and price-point TV's. After seeing the visual display quality in-store, compared with what I was going to look at I have pretty much made my mind up to spend more and invest in a OLED. However I couldn't help noticing that the remote for this TV looks as if it came from Poundland. The aesthetic design and materials off the controller needs work, thoughts echoed by other consumers which the quality of this modern day 5th limb does not match with the premium marketing of the product nor its hefty price tag. I fear it may well put me and other potential buyers off which seems a bit of a shame. Perhaps an area for product development.

[This review was collected as part of a promotion.] I've had the LG C5 77″ OLED for a little while now, and I can confidently say it's one of the best TVs I've ever owned. The picture quality is absolutely gorgeous — deep, perfect blacks, vibrant colors, and excellent contrast. Movies look cinematic, sports are smooth, and even older content benefits from the AI upscaling. This screen size in OLED really transforms the room into a home theater. Picture Quality The OLED evo panel is phenomenal. Dark scenes have incredible detail thanks to the perfect black levels, and bright highlights really pop. Dolby Vision content looks especially impressive. Even in a moderately bright room, the TV holds up well. Gaming Performance If you're a gamer, this TV is a dream. With 120Hz (and support for higher VRR rates), super low input lag, and compatibility with G-Sync and FreeSync, games feel buttery smooth. My console and PC both look their absolute best on this screen. It's one of the rare TVs where you immediately notice the difference in responsiveness. Smart Features webOS is clean, fast, and easy to navigate. Apps load quickly, and the personalized home screen is a nice touch. The AI features aren't just marketing — the TV does a great job optimizing picture and sound on the fly. Sound For built-in speakers, the audio is surprisingly spacious. The AI Sound Pro creates a wider, more immersive soundstage than I expected, and Dolby Atmos support is a plus. That said, if you're building a true home theater, pairing it with a good soundbar or surround system will push it to another level. Design & Build The TV is incredibly thin and looks premium on the wall. The stand works fine, but because of the size, I'd recommend wall-mounting if you can — it really completes the high-end look. Minor Drawbacks Not many. It isn't the brightest TV on the market, so rooms with tons of direct sunlight may wash it out a bit. The Magic Remote's pointer function takes some getting used to (you'll either love it or hate it). And if you rely on DTS audio, just know it's not supported on this model. Final Verdict The LG C5 77" OLED is a fantastic TV that delivers incredible picture quality, outstanding gaming performance, and a refined smart TV experience. It's the perfect centerpiece for a home theater or gaming setup. For the price and performance, it's one of the best large-screen OLEDs you can buy right now. Highly recommended.