[This review was collected as part of a promotion.] Jumping from an old LED to this massive 77-inch LG C5 OLED has completely spoiled me—and I mean that in the best way. If you're questioning the OLED premium, stop. It's absolutely worth the investment. The picture quality is flawless. The self-lit pixels deliver perfect black levels (no light bleed, ever), creating stunning, infinite contrast that makes 4K HDR content truly cinematic. Colors are vibrant, rich, and the detail is phenomenal. While it's not the brightest TV for a sun-drenched room, it delivers incredible HDR highlights and is more than adequate for most viewing environments. For serious gamers, this TV is unbeatable. It's fully equipped for PS5 and Xbox Series X with 4K@120Hz, VRR, and a near-instant response time, making competitive gameplay incredibly smooth. The design is sleek with virtually no bezel, despite the huge 77-inch screen. The webOS smart platform is fast, but a quick note: the built-in audio is just passable. You will absolutely want a dedicated sound system to match this incredible display. The LG OLED77C5PUA is a significant investment, but it is the ultimate, reference-level display for home theater and gaming. Highly recommended.

[This review was collected as part of a promotion.] The TV is good when playing content directly from apps such as Netflix. However, when using the casting or screen mirroring feature, there is noticeable lag, which ruins the viewing experience and defeats the purpose of relaxing while watching. Because of this issue, I'm giving it a lower rating.

[This review was collected as part of a promotion.] Great TV with excellent picture quality. I also got the S90TR soundbar, so the sound is loud and impressive as well. The only thing I don't like is the frequency of the ad integrations, when the TV goes into standby mode, the ads become really annoying.

[This review was collected as part of a promotion.] Fantastic picture quality, really looks sharp and clear, BBC wildlife programmes are so bright and crisp. Well Worth it, I'm very pleased. Lg software with all the adverts is a bit irritating, but not a big deal

[This review was collected as part of a promotion.] Bought this 77 inch C5 OLED TV for my living room. I was worried that it is quite bright during the day time but oh boy I was wrong. The color is vivid and sharp. It's very thin and sleek too.Mounting service it came with was the top notch. I would recommend this TV for everyone.

[This review was collected as part of a promotion.] This is my first OLED, and I'm really impressed. The TV is sharp, colorful, and clear. I picked it for movies and gaming, and it works perfectly for both. Setup was easy, and the smart features are easy to use. I'm glad I went with this TV

[This review was collected as part of a promotion.] Great TV with excellent picture quality. I also got the S90TR soundbar, so the sound is loud and impressive as well. The only thing I don't like is the frequency of the ad integrations, when the TV goes into standby mode, the ads become really annoying.

[This review was collected as part of a promotion.] We purchased this TV for our newly finished basement and it was the perfect finishing touch. It is the first thing anyone comments on while seeing our new space. The colors pop and the blacks are very deep. Paired with the LG SC9S soundbar, this entertainment setup is truly a 10/10.

[This review was collected as part of a promotion.] Purchased this TV about a week ago as an upgrade from C2 series which was already quite good. The picture quality for C5 completely stunning and all additional features including faster processor, better sound definitely make it worth the upgrade and quite affordable as prices started to go down. We could not be happier. Highly recommend this TV.

[This review was collected as part of a promotion.] I upgraded to the LG OLED evo 55" and I am blown away. The 4K picture quality is unlike anything I've had in my home, the AI optimizes it automatically and it shows. The frame is incredibly slim, setup was simple, ports are easy to access, and the remote is so much better than expected. It has a built-in mic, and points like a cursor on screen. Genuinely no complaints. If you're considering it, stop overthinking it. Review submitted as part of a program that provides a purchase discount.