[This review was collected as part of a promotion.] I've been wanting a new TV forever, but I always feel like I end up with a model that doesn't meet my expectations for video and color quality. This is legitimately the first time I've ever been 100% happy with a TV purchase. I downsized from a 65", which was the right move because this is perfect for my living room. It looks great with my gaming systems and streaming networks. I also really like the standby feature that makes it look like art and fit in with my decor. Review submitted as part of a program that provides a purchase discount.

I purchased this TV and the LG S90TR soundbar. This was a significant upgrade for me and playing the YouTube LG Demo videos look and sound as good as they do in the store. The only reason I didn't give it a 5 star rating is the magic remote does not have a mute button. To mute the sound, you have to hold the volume down for several steps and then it mutes. If you have the volume set where you want it, and want to mute without changing the volume to answer a phone call, you can't. This also makes it impossible to go from a high volume to a low volume quickly without unintentionally muting the TV several times while lowering the volume. This is a major annoyance to me. Future remotes need to have a mute button on the remote. This could be solved by allowing an existing button to be reassigned as a mute button with a firmware update. Otherwise this a great TV.

[This review was collected as part of a promotion.] I decided to upgrade my 10-year-old TV setup to catch up on 4K and get more size. My room dimensions are 14x22ft and we sit about 10 feet from the TV. The 77-inch size is perfect for that configuration. Setup was easy. The Ethernet port was nice for hooking the TV directly into the network, although wifi would have also been fine. The smart apps and home setup work well and the processor seems sufficiently quick that app launches and updates are smooth and don't feel underpowered in any way. Depending on your firewall you may need to allow access to some sites to get app and firmware updates to work, otherwise you will run into -102 (connectivity) and -202 (certificate) errors. The default settings had the classic soap opera effect which I was quick to update. Once that was resolved the TV was exceptional. We don't deal with a lot of glare in our room setup so I can't comment on that, but the picture was fantastic for our purposes. ARC setup worked well to drive audio back into our receiver. TV sound quality seemed fine, although I think for a TV like this you will get the most out of it with a receiver+speaker setup. I saw some concerns about the remote but honestly it worked very well for us. I will be ditching our universal remote and Roku as the TV covers both well. I do wish the buttons were backlit. That feels like a miss for a TV at this price point. All in all I was very happy with the TV. Unboxing through setup were smooth and movies shine on this display. Highly Recommended.

[This review was collected as part of a promotion.] Let's just get straight to the point: the LG C5 is exactly what you expect from LG's mid-range OLED—which is to say, it's brilliant. If you're upgrading from an older LED or even a few-year-old OLED, you'll notice the difference immediately. That perfect, inky black level that only OLED can deliver is as stunning as ever, but LG has clearly kept pushing the brightness. While it's not quite the sun-gun that the high-end G5 is, the C5 is definitely bright enough to make HDR content truly pop, even in a moderately lit room. The picture quality is simply beautiful. Colors are rich and accurate, and thanks to the new Alpha 9 Gen 8 processor, motion handling is incredibly smooth. Watching a 4K movie in Filmmaker Mode (with Dolby Vision, naturally) feels like getting a private screening. The sense of depth and contrast is just unbeatable at this price point. Where the C5 truly shines is for gamers. With four full HDMI 2.1 ports, 144Hz VRR support, G-Sync, and an absurdly fast 0.1ms response time, this thing is future-proofed for the fastest PC and console gaming. If you own an Xbox Series X and want to take advantage of Dolby Vision Gaming, the C5 is a no-brainer. Everything is crisp, tear-free, and buttery smooth. Now for the few gripes. Firstly, if you're getting the smaller 42-inch or 48-inch models, you lose the full Brightness Booster technology and the anti-glare screen found in the 55-inch and up versions. That's a real shame for desktop users or those with smaller, brighter rooms. Secondly, the new remote design feels like a step backward. It's slimmer, but they moved the dedicated mute button to a long press on the volume rocker, which is just annoying when you need silence right now. Finally, while the WebOS smart platform is comprehensive, the push toward more AI features and a few intrusive home screen ads is a distraction on a premium television. You can disable the ads, thankfully, but it shouldn's be a thing in the first place. The Verdict: The LG C5 is the sweet spot in the OLED market. It delivers flagship picture quality and unmatched gaming performance. If you can stretch your budget for the 55-inch or larger size to get the full brightness boost, this is a TV that will absolutely dominate your living room entertainment for years to come.

[This review was collected as part of a promotion.] I've been using the LG C5 for a little while now and the picture quality is excellent. The colors look clean and the dark scenes have great depth. Motion is very smooth, and the TV runs quickly when switching apps. Gaming performance is also very good. Overall, I'm very happy with it.

[This review was collected as part of a promotion.] Great TV with excellent picture quality. I also got the S90TR soundbar, so the sound is loud and impressive as well. The only thing I don't like is the frequency of the ad integrations, when the TV goes into standby mode, the ads become really annoying.

[This review was collected as part of a promotion.] This is the best TV I have ever purchased, piece never seen quality anything like it. It's a TV I can't see replacing until my kids enviable throw something at it. The black which ink though I would care about really make a difference.

[This review was collected as part of a promotion.] This is my first OLED, and I'm really impressed. The TV is sharp, colorful, and clear. I picked it for movies and gaming, and it works perfectly for both. Setup was easy, and the smart features are easy to use. I'm glad I went with this TV

[This review was collected as part of a promotion.] Ordered the TV on Nov 23 and was delivered on Dec 1. So, have been using this TV for about 2 weeks now. Love the picture quality and sound. TV sits on a stand in our living room. Colors are vibrant, lifelike, bright, and accurate. The ease of navigating apps and tv functions is also fairly easy to understand. On Xbox, everything feels smooth and responsive, and fast games don't get blurry. The TV itself looks clean and modern with super thin bezels. All in all a worthy upgrade from my older B series LG OLED. Thanks.

[This review was collected as part of a promotion.] I've long been eyeing the LG OLED line but have previously ended up with another brand until now. Finally pulled the trigger after seeing the TV in person and talking to a coworker who had a fantastic experience. This TV is the centerpiece for our new family room and I'm so excited to watch sports games and family movie night for many years to come!