Hi Diane, Thanks for your honest feedback. We apologize if our Beef Bone Broth isn't to your liking. Bone broth has an acquired taste. That is why we encourage our customers to enjoy it with their favorite seasoning. Personally, I love adding paprika, cumin, and ginger powder to it. We also have some great recipes on our blog that will help you incorporate our Beef Bone Broth into your regular meals so that you can still get all the benefits of bone broth in your diet. https://blog.kettleandfire.com/recipes/ Moreover, our Bone Broths don't have the same amount of gelatin as homemade bone broth. However, gelatin is a sign of collagen's presence but it is not required. As long as collagen is present so are the health benefits. Although our bone broth does not look like jello, you should be able to see that it does not look like regular broth or like water. It should be cloudy and once you refrigerate it, the bone broth will get thicker. All of our bone broths are cooked using the same 1 to 1 ratio of bones to water, we only use 100% grass-fed marrow bones in our beef bone broth and 100% organic chicken bones for our chicken bone broth. The feet and the back are the areas that have the most cartilage still attached, and that's where we get that rich collagen found in our bone broth. I hope this helps. Please let us know if you have other questions or concerns we can address for you. ~ Yanna | Kettle & Fire Happiness Team

Hi Bruce, Thank you for the feedback and we are glad that you love our broths! Rest assured that we will continue to provide the best service and quality products that you deserved. Stay safe and healthy. Best regards, Kettle and Fire Customer Support

Hi Janet, Thank you for your wonderful feedback! You might also enjoy some recipes that incorporate bone broth: https://blog.kettleandfire.com/recipes/ Stay safe and healthy. Best regards, Kettle and Fire Customer Support

Hi Maral, Thank you for your review! We are happy you've been enjoying our 32oz cartons and the quality of our products. Thank you again for sharing your thoughts, and we hope you continue to enjoy Kettle & Fire!

Hi Nanci, Thanks for letting us know! We are so happy you loved our products. I feel you, to be fair, many people just prefer to buy it because it can be hard to keep up making bone broth on a regular basis. That's why we are here, to help those people who want to use it regularly but don't want to make it. We support all bone broth sippers, whether you make it or buy it (just make sure to buy the real stuff, those that list bones as an ingredient) You may enjoy joining our Facebook Group https://www.facebook.com/groups/BoneBrothSippers/ Thanks, Kettle and Fire Customer support