I was very hesitant to buy this because it looked like watered down vanilla extract but against my better judgment i bought it and i should have listened to myself. No vanilla flavor at all definitely not purchasing again

Strong alcohol flavor and very little vanilla. Would be a good base to add vanilla beans to but absolutely useless for baking. Have to use at least a tablespoon to taste it and throes off the moisture level of recipes!

The cost of pure vanilla has increased to levels it is hard for afford for home bakers and then this Magnolia -Star showed up at Sam’s so I purchased one. I am very pleased with the quality of the vanilla and will continue to use this vanilla.

This brand is terrible. I use vanilla extract in my plain greek yogurt but I can't even stand this enough to finish the bottle. I wish they'd bring back the brand they had before this one or sell McCormick in the store again.

I typically use the McCormick brand our Sam’s stopped stocking it on the shelves, so we tired this. This vanilla pure extract is awful I have to use a ton of this to get the vanilla flavor. I would not recommended. I will never buy again.

I bake frequently and love a good vanilla flavor to my efforts. I hoped this would be the answer because it says pure and that it is an extract, but it just doesn't impart the kind of vanilla flavor I am looking for.

I made a lemon-thyme cake, using this brand of vanilla, and it was delicious. I could taste the beautiful vanilla essence throughout the whole cake. I would not hesitate to purchase again.

This vanilla extract is top quality and perfect for baking. It adds a rich, authentic flavor to cakes, cookies, and pastries. A little goes a long way, and it really elevates the taste of homemade treats. Highly recommend for anyone who loves to bake!

I was a little anxious about trying this brand of vanilla after buying McCormick for years, and also after reading the reviews. In my opinion the quality of this vanilla is just as good as McCormick. I haven’t noticed any difference in my baked goods and hot drinks.

I've been buying this vanilla since Sam's started carrying it and I have been pleased with the results when I use it. It has a good flavor of vanilla that stays true through baking and cooking. My cakes,custards and frostings have a full bodied vanilla flavor and I like that the price is affordable.