Soft enough to handle hips and shoulder when sleeping on one's side, yet firm at the same time. I went from a pillow-top mattress that was too soft before this. Also, we tried the Casper mattress and this one won out for sure. It's probably harder to handle and move, but how often do you do that? Compared to the Casper it was softer. (Again, soft and hard almost seem like the wrong terms because this is a different technology.)

Despite the high ratings and reviews, we're a little disappointed with the product quality and customer service overall. Our king size mattress came with a ripped hole on top/center of the mattress and currently, two weeks later, still unable to exchange the product or resolve this issue.

We love our purple mattress! I bought the mattress, sheets, and pillows. I would highly recommend everything except the pillows... I just think they are over priced, too heavy and uncomfortable for me. But that's just my opinion. Other than the pillows I give an easy 5stars!

I really wanted to love this mattress and I was really excited to get it. However, it was super disappointing. I got the original 2" mattress and maybe I'm just used to thicker mattresses but this almost felt like I didn't even have a mattress. Additionally, if you plop down on the bed, with anymore force than just laying down softly, you can feel the platform underneath. Also, I hated feeling the grid while I was laying it. This is not a cozy mattress. I did not get into bed and feel cozy on this mattress. Also, my body was SO SORE sleeping on this. I literally woke up with pain through my back and shoulders. Customer service says "you're supposed to get used to it" before you don't wake up sore anymore. That just seems counter intuitive. Why would you have to get used to a mattress that is supposed to be good for you body!? That being said, the customer service is great and they have at least been very cooperative on my return. And this is the first mattress that I have experienced that actually does sleep cool.

Our Purple mattress (and pillows) perfectly supports my body, and keeps a consistently comfortable temperature all night. We slept on a very expensive major brand name memory foam mattress for years. After awhile, the memory foam does settle into dips where you lay, so you are no longer supported like you were at first. Also, sleeping hot was a really major issue with the memory foam for me. It's great that Purple gives you 100 nights to try it out. But, I have no intention of sending it back, LOL! Also, I received my Purple sheets this week, and they feel AMAZING!

I'm not as impressed with this mattress as I was hoping to be. Maybe it would be better for someone sleeping alone but, my husband is taller and therefore heavier than me. I always feel like I'm being pulled towards him at night because the mattress "gives" more where he is, which makes it very uncomfortable for me.

Good bed but for some reason I expected more. I guess the hype isn't all it's lived up to be. Yeah I sleep so much better at night but the bed isn't as soft as I was anticipating and you can't really get by without a box spring underneath it. This bed is an upgrade but not top of the line. I'm super please with the quality for what we paid though, I really feel like you can't find a cheaper bed without sacrificing quality.

This was the BEST CUSTOMER SERVICE I have ever experienced. Chelsea​ was great! I made a mistake in my address, Chelsea made sure it was corrected timely and kept me informed via e-mail on the status. The maters arrived within few days of the purchase to the right address. Chelsea made it a great experience for me!

This mattress is everything that was promised and more. My husband and I are so satisfied with the product, that we have made recommendations to friends and family. My husband has had some of the best nights sleep since it arrived. Our bed is our relaxing zone and having a mattress that is sturdy and doesn't sag after continued use is brilliant. The mattress is also a bit longer than our old pillow top, so all our pets can fit with us! No buyers remorse here, I would never go back to a normal mattress again!

The Purple came much quicker than the website said it would. Customer service was extremely helpful when I didn't think it would arrive in time. The mattress came in easy to carry packaging and set up was a breeze. My son has really enjoyed the bed. The free sheets are soft and stretchy. Am considering returning my mattress to get a Purple!