Hello, Thank you for your feedback on the Arctic Zone PRO 50 Can Wheeled Cooler. Our design team is constantly going over customer reviews like yours, looking for honest feedback on features that our loyal customers would like to see improved to help make our products even better. We appreciate your business and taking the time to provide feedback.

Thank you Tracy for taking the time to provide your feedback. For best results, we recommend to pre-chill your cooler by fully loading it with ice the night before use. If the cooler starts out warm before you fill it, the ice will melt at a quicker pace as the ice will have to cool down the walls of the cooler. Starting off with COLD contents - The colder the contents are at the time of packing, the longer they will retain their initial temperature. Keep your cooler out of direct sunlight, a cooler kept in the sun will not perform as well as a cooler placed in the shade.<br />Open your cooler as little and for as short an amount of time as possible - Opening the cooler frequently allows the cool air to escape and the warm air outside to get in. Opening the cooler less frequently can greatly increase the performance of your cooler. Should you still have ice retention issues, please do not hesitate to contact our customer care team for further assistance.

Hello Britni, Thank you for choosing Arctic Zone and for taking the time to write a review of our Arctic Zone PRO 50 Can Wheeled Cooler. Customer satisfaction is very important to us and we would appreciate the opportunity to resolve any issues or concerns you have. Something most consumers may not know is that a cooler’s performance is directly related to the amount of ice placed inside it. This is the same for coolers all across the market. Results will also vary according to the ambient temperature, which is the temperature outside the bag and in the bag before filling. Many factors can impact the length of time any items stay cold or frozen, including the type of ice. Cubed ice is best, similar to what is available at most corner stores or service stations. Also, the starting temperature of the contents, the temperature surrounding the ice, etc. can all impact the melting point. Ice packs or ice substitutes with a lower freezing point are preferable on extra hot days and starting with already cold contents. Ice packs or ice substitutes can also focus the cold better than loose ice cubes. If we can be of any further assistance, please do not hesitate to reach out to us, and we will be able to help you get the best performance from your cooler. Thank you.

Hello anonymous, Thank you for choosing Arctic Zone and for taking the time to write a review of our Arctic Zone PRO 50 Can Wheeled Cooler with Cart. Our design team is constantly going over customer reviews like yours, looking for honest feedback on features that our loyal customers would like to see improved to help make our products even better. We appreciate your business and taking the time to provide feedback. Please feel free to reach out to our support team so we can look into this issue further. We look forward to hearing from you.