[This review was collected as part of a promotion.] Charmin Ultra is so very soft to use. It also gets the job done while using lots less paper. I can actually feel the difference and the softness if I rip off a square and compare it to my old brand. With my old brand in our downstairs bathroom we go through a role in no time at all. Upstairs we use Charmin Ultra and the roll seems to last forever. I like the size of the package as well. No septic problems because you just don't need as much as the cheap brand. Charmin Ultra is a winner at out house for sure!

I've used Charmin for years but HATE the new narrow width. The rolls no longer fit my holders. I've looked for the wider ones at my grocery stores but they don's seem to be available anymore. At this rate, before long, the rolls will be the same width as adding machine tape!!

I am a long time Charmin purchaser and I bought a large pack of the ultra soft/blue label by mistake. At checkout I figured i its Charmin so I know it will have the strength I depend on, but I have to say no. Yes it is soft, but for a family, not the better deal. I will stick to red label from now on.

[This review was collected as part of a promotion.] Tried this toilet paper and it is much stronger then most papers. Usually when toilet papers are stronger they are too thick, this one isn't. And yet it is very soft and you really can use less like they advertise. I recommend Charmin Ultra Soft.

[This review was collected as part of a promotion.] Previous to receiving Charmin Ultra Soft toilet paper, I had purchased Charmin toilet paper. I was not loyal to the brand, and would purchase other brands if they were on sale, or I had a coupon. This is now going to change. I was that impressed with Charmin Ultra Soft toilet paper! To start with the size was noticeable bigger, compared to what I had recently purchased. So I put one roll in the most active bathroom in the house. Three days later I had to change it out, which is unheard of in our house. We have a very active family of 4 with one who is a toddler and learning to potty train. She sometimes gets a little over zealous with how much toilet paper to use, so it normally goes every fast. Charmin Ultra Soft has lasted the longest out of all brands. Another plus is how soft it was. Like I said in the beginning, I have purchased Charmin before but Ultra Soft is as the name suggests, ultra soft. Soft enough even for my toddler who is potty training and has a more sensitive hinny! It is also strong, it was even used as a tissue on a few occasions and held up great. Overall, a great product and I plan on exclusively purchasing Charmin Ultra Soft for myself and my family!

[This review was collected as part of a promotion.] I really love the Charmin Ultra Soft. It takes so little to make myself feel clean and pampered. The rolls seems a bit narrower than other brands but the extra width is not needed. The size of the roll is great. I don't have to change it so often in our household. Love it and will buy it next time!

I bought this and the toilet paper had scalloped edges!!! That made my day!!! The next pack I got did not have it. So I bought another pack, and I had scalloped edges again. That made my day. Charmin needs to do more scalloped edges. Oh and Charmin is soft. I do plan to buy again just to see what else they have. Charmin Ultra Soft Toilet Paper 

[This review was collected as part of a promotion.] The rolls are much larger then the competitors. You are getting your money out of these rolls of Charmin Ultra Soft because you get more on a roll and you don't have to use as much because each square is thick and extremely soft. As for the softness this brand is so soft on your skin and is not ruff on your skin at all. My house had a stomach bug and used this brand and it was wonderful because we used less then other leading brands and the softness wasn't harsh on our skin. I would highly recommend this brand and give it 5 stars for quality and quantity over other brands.

Does Charmin really think that cutting an inch off the width is not noticed? Less for more. Prices go up and width goes down. Less for more. Width goes down causing use to go up, now it's way more less for more. I've been buying Charmin for 30 years.... No more. Less for none. And make it next to impossible to find this page to even submit feedback? No more Charmin for me.

[This review was collected as part of a promotion.] Ever a frugal person, I used to buy store brand toilet tissues. Then I heard from my sister that Charmin is a soft and worthy TP to buy. Through the years I have tried the different forms of Charmin and have been generally satisfied with the Ultra Soft version (the Ultra Strong I don't prefer as much). When I recently tried their Ultra Soft mega roll, that really takes the cake! For me, this mega Ultra Soft Charmin is the ultimate American product of its class. Like the Xerox of copiers, or the Cadillac of cars, now we have the Charmin of TPs!