I have used Charmin Ultra Soft for many years. I even converted my thrifty mother! However, lately it has not been the same. It is much thinner and much stiffer! I found an old portion of a roll and compared the two side-by-side, touch by touch. The change is obvious! It now feels as if I purchased Charmin Essentials Soft instead. How did you expect us loyal consumers not to notice??! I can purchase a much cheaper brand and obtain this level of softness. It's unfortunate that you don't mind losing us to “them”.

[This review was collected as part of a promotion.] This bathroom tissue is great for any application that tissue is used for and it is more durable than most other brands.It is the softest toilet paper I've ever used.I am very Satisfied with the product - It helps me feel clean, and does stop up my toilet. This is good toilet paper. It's soft and absorbent. It works well for what it's intended for.

Within the last 2.5 years the amount of paper per roll has decreased significantly,(approximately 1/4" per roll) while the price has stayed the same. Then the width of the product has gone from over 4 1/2" , to 4 1/4", now to 4"...SIZE REALLY DOES MATTER ! After over 45 years I will be looking at other products. Bring back our old Charmin!!!!!

[This review was collected as part of a promotion.] I must be honest, toilet paper is not something I usually talk to other people about. I was hesitant about joining the BZZAgent Charmin Ultra Soft campaign this reason. I am so glad I did join. I couldn't believe how large the package was when I received it in the from Proctor and Gamble. Even my husband commented on it size. The real surprise though is how soft it was. I have been a die hard Scott's user for over 25 years, mainly because that's what I grew up on. It's the only kind my parents ever used. I didn't realize there could be that much of a difference in toilet paper. I am in love the Charmin Ultra Soft because of how soft it is and how long it lasts. I am also too cheap to buy Kleenex and Charmin Ultra Soft is great as a substitute for Kleenex. No Rudolph Nose for me!!!

[This review was collected as part of a promotion.] We received Charmin Ultra Soft from Charmin as a trial. Previously we have used Charmin and Quilted Northern. Even the quilted northern ultra soft & ultra strong doesn't compare to the softness of Charmin Ultra Soft. The Charmin feels like cotton. My husband tried the Charmin and has already commented that we are now going to switch to the Charmin Ultra Soft permanently. Thank you Charmin!

[This review was collected as part of a promotion.] When I got accepted by BZZ to try Charmin's Ultra Soft I first thought to myself its just toilet paper it cant be that different. Once I received my Charmin's tho I quickly changed my mind. Charmin's Ultra Soft is not only soft but its durable as well. Some toilet papers leave lint or they rip when you have a tough clean up but Charmin's Ultra Soft didn't. I would definitely buy this again and I suggest any one who hasn't tried it to give it a shot.

I bough three last weeks and they are wonderful. I used to buy other brands, but was not satisfied as much as this Charmin ultra soft mega roll. What a product! the title itself sounds very attracted. I would definitely recommend it to my relatives and friends and will buy it again.

[This review was collected as part of a promotion.] These to me are pretty expensive and because of that i do not use them often but i will say that when i did try them the quality was superb i loved it,it was very nice, i will definitely consider buying it more.

[This review was collected as part of a promotion.] Charmin extra soft sent me a 4 pack of their toilet tissue for testing. My family noticed an immediate difference. I used about 25% of the amount I would typically use. Charmin ultra soft is definitely much more absorbent and cleans better, as well. Also, my husband was thrilled it didn't cause any plumbing issues! I use toilet tissue for makeup blending as well, and I used only one sheet vs 3-4, and the results were better, more of a smooth blend as opposed to wiping most off, which can be aggravating. The roll of Charmin extra soft is still almost full after 2 days, where it would typically be almost empty. I do believe that we have been wasting our money on the brand we typically buy and will be making the permanent change and becoming a Charmin ultra soft family!

[This review was collected as part of a promotion.] Charmin Ultra Soft is amazing! It's soft and comfortable to use and it's thick enough that I don't have to use a lot to get the results I need. My family loves it and I'm happy to buy it since we have so much less waste. It's definitely a win-win.