Soft to the touch ... I will say it again: SOFT to the touch. And that is definitely important especially for the ladies. MEN buy this if you are a bachelor - don't let your girlfriend, mom, sister etc suffer with cheap toilet paper ... and YOU!

[This review was collected as part of a promotion.] I am what my daughter calls a tissue snub. I will bargain shop for everything but my Charmin. The softness combined with a thick strong tissue make Charmin Ultra Soft a favorite in our house

[This review was collected as part of a promotion.] I was very pleased with the Charmin Ultra Soft tissue. It was so soft and the thickness was perfect. You don't have to use a whole lot to get the job done.

In the past, we have had to have our septic tank pumped out much more than normal because of the number of people living here. Since I made the switch to Charmin, that problem is gone, but we still have luxuriously soft and strong toilet paper!

[This review was collected as part of a promotion.] Super soft , great price Doesn't break apart will always get charmin it rocks my socks forever and ever

[This review was collected as part of a promotion.] Love this toilet paper! So super soft, I wouldn't use anything else! Even my kids agree with me, and they are picky about what they use.

[This review was collected as part of a promotion.] I already love Charmin but when I tried Charmin Ultra Soft I loved it even more. It is super absorbent and you do not have to use nearly as much. It is also super soft.

I like the ultra soft. It is nice and soft. What I don't like is every time I go to take some off the roll, I can't find where it's suppose to tear and it doesn't tear very well either. You should look into changing that.

[This review was collected as part of a promotion.] This type of Charmin is really soft and comfy on the behind. Its also fun for the cat to get ahold of and roll. It is excellent when you have a sore booty.

[This review was collected as part of a promotion.] Love your paper. Soft absorbent. The only minus is that the roll is too big to fit on my built in tp holder. I would definitely buy this.