My family have always used Charmin. Charmin Ultra Soft has been our number one choice. It is soft and gentle. The rolls are also large and last a while which is needed in my household.

[This review was collected as part of a promotion.] I would recommend Charmin to everyone! It is soft for the children but tough enough for the adults. Charmin lasts longer than other brands of toilet paper.

[This review was collected as part of a promotion.] I was skeptical I'd notice a difference with Charmin Ultra Soft. You can immediately feel the difference and I don't want to go back to my old brand. #BzzAgent #GotItFree

Please let the financial genius who decided that you could increase your profit margin by making your roll 11% narrower that such logic is predicated upon the belief that customers will continue to purchase your product. AINT GOING TO HAPPEN!!!!!

I’ve tried many brands of toilet paper to find the best one for my family and every time I come back to this one. So no more trying others...this one is the winner!

[This review was collected as part of a promotion.] After much advertising from a certain other brand, I can assure TP users nationwide that Charmin will always be the softest around :)

[This review was collected as part of a promotion.] I love Charmin Ultra Soft because it's super soft and smooth, while still being thick, strong and absorbent. It cleans well and you don't need to use much at a time. It's also very economical

[This review was collected as part of a promotion.] I love this brand it is soft and alot comes on the roll . I recommend this brand to my family and friends.

[This review was collected as part of a promotion.] Charmin Ultra Soft is a wonderful toilet paper. It had a really nice, cushioned and soft texture while not falling apart during use. It was high quality and I would repurchase.

[This review was collected as part of a promotion.] I purchased charmin ultra soft and as always I made a great decision. This brand is a very good value and has such a great softness to it. There's plenty of deals on this brand.