Well it is toilet paper, but compared with the earlier versions of the product it's terrible. The narrow format looks cheap and low-end and I hate that I cannot get a plain version with no flowers.

When my wife left me, Charmin Ultra Soft soaked up all my tears without having to break the bank on multiple rolls. Now I can use my money for the divorce settlement. Thanks Charmin :')

[This review was collected as part of a promotion.] Charmin ultra soft was just that, soft. It was not too thin or flimsy but strong and absorbent. It worked well.

[This review was collected as part of a promotion.] I have to say the Charmin is definitely soft and feels like lotioned tissues. I have allergies and it is really soft for my nose. I surely use less which saves money.

[This review was collected as part of a promotion.] To provide a gentle, softness that is as effective which makes it a more enjoyable product for consumers like myself. Thank you.

We love that it is so soft and thick and really does not take a lot to get the job done. We also love the scalloped edges - it separates easily and looks pretty :).

[This review was collected as part of a promotion.] This Charming is both soft and strong. It is a winning combination and I would recommend it very much.

[This review was collected as part of a promotion.] excellent loved it..I am glad I tried it.....My family loved it..they noticed he difference from the generic we use....lasted longer

[This review was collected as part of a promotion.] I purchased charmin ultra soft and as always I made a great decision. This brand is a very good value and has such a great softness to it. There's plenty of deals on this brand.

[This review was collected as part of a promotion.] This toilet is as soft as advertised. It is also the toilet paper my plumber recommends as to avoid clogging