I totally agree with one of the reviews I read. Increase the price if necessary, but do not decrease the roll width and sheet count while attempting to hide the change behind some absurd embossing pattern. Time to change brands!

[This review was collected as part of a promotion.] Perfect balance between soft and strong. A little can go a long way. This is our go to brand and variety of toilet paper to buy. And can usually score it at a great value as well.

[This review was collected as part of a promotion.] This tiolet paper is very soft and dosent leave pieces behind, It goes a little fast. But I love that fact it dosent leave pieces behind. I would recommend this product to others.

After purchasing Charmin Ultra Soft for my family, they loved the product. You don't need much because it's thick and soft. My family will not use anything else besides Charmin Ultra Soft.

[This review was collected as part of a promotion.] Absolutely Love this toilet paper. Have made this my one and only now. I have had unpleasant issues that were made worse by certain bathroom tissues, not the case now. So thankful to Charmin :)

[This review was collected as part of a promotion.] I cant do much bad talking talking about thia product i use it to wipe my children noses their butt and haven't had any problems

Won’t even try another product! Charmin gets the job done. I stock up and always have them handy. I’ve even brought them to my office bathroom at work!

[This review was collected as part of a promotion.] The only kind I buy. The softness the strength the thickness all amazing. No point trying anything else. Price is not a factor for me.

Please let the financial genius who decided that you could increase your profit margin by making your roll 11% narrower that such logic is predicated upon the belief that customers will continue to purchase your product. AINT GOING TO HAPPEN!!!!!

[This review was collected as part of a promotion.] I really enjoy the Charmin Ultra Soft rolls! They are so absorbent, and you don't use a whole roll in a day! They last, and they feel so gentle against your skin!!