The pillow conforms to the shape of your head and doesn't flatten. It is a good balance of firmness and softness.

Pillow is awesome, even better then expected. It was a gift for my son in law and he loves it, said he doesn’t wake up with neck pain anymore.

Nice quality, but to soft for me. Feel like it collapses under my head. I use two, and still feels like it bottoms out.

Felt comfortable at first, but woke up in extreme pain in the neck area, got worse after every night I used it.

I was waking up with back and neck pain with my old pillow and that immediately stopped with the GhostPillow. Great product so far.

Very comfortable. I swap positions throughout the night and this pillow handles them all. Highly recommend this pillow to anyone.

My wife loves this pillow. It provides a lot of support for her neck and stays very cool at night. Great purchase.

I would say it's medium firm, 7.5 out of 10. Shoulder and hip pain have improved and waking less often during the night. It's a keeper!

It's cooler than my previous pillow when I first lay down but I still wake up hot around my head like before.

Love the pillows! They stay so cool and I fall right to sleep as soon as my head hits the . I can't wait to try the mattress! Thanks GhostBed!