I don't know what the deal is, but they love it over pricier Iams, Blue Buffalo, etc. They no longer run out and gobble up grass, only to yack it up....This satisfies their wild side. :P

[This review was collected as part of a promotion.] My cats love, gentle the purple bag, but I give them the option of indoor hairball and healthy weight.. They will eat it when the other bowl starts getting low.

[This review was collected as part of a promotion.] Indoors Cats gobble it up and love the taste, always asking for more. They love chicken and has the essential vitamins and minerals they need

little Kalli goes crazy over cat chow for indoor cats. Always licks the bowl clean. Comes running when she hears me fil her bowl. Keeps my cat healthy and happy.

[This review was collected as part of a promotion.] My cat loves this food. I’m a big fan of helping maintain weight and digestion to prevent hairballs.

I been buying this cat food for years and I use to have 4cats and they love this brand. Unfortunately 3 of my cats died over the years, but I still have one who enjoys very much so the Purina indoor.

[This review was collected as part of a promotion.] This food is the only food that my medium hair cat can eat without getting GI upset. Indoor cat chow formula has given my cat the healthiest life he can!

Our two rescue cats really chow down on Purina Cat Chow! They come running when their bowls are filled at mealtime and happily eat their food. Their checkups have been great -- very healthy kitties.

[This review was collected as part of a promotion.] I’ve been buying Purina cat food for many, many years. The indoor formula had been working wonders for our 3 cats. They all love it !!!

I've been feeding my boy Purina Cat Chow Indoor since he graduated from Kitten Chow. He comes running to his plate the minute I get the bag out...seems to love the taste and I love the nutritional information.