Not to firm not soft. Keeps you so cool at night. No need to flip to get the coolness.

I wish my ghostbed was as soft as the ghostpillow.

Great pillow, only slightly stiff however absolutely amazing pillow

Awful pillow not as advertised. Zero cooling affects. Do not buy

It is fine. Feels cold wish it was just a tad but firmer

I think this is the best pillow I ever purchased. Highly recommended.

Best pillow I have ever slept on. Wish there was a larger version.

I sleep hot so a pillow that can stay cool is what I wanted. Thank you

Absolutely love the pillow been having the best sleep ever

Very comfortable firm yet soft. A perfect addition for the great sleeping experience