This is a great all around coffee bean for those who like a lighter, less bitter flavored coffee. It has a great aroma, and the whole bean blend is roasted lightly for a smooth brew. I use a burr grinder and also cold brew my morning java for a less acidic brew that's easier on the stomach. I enjoy mine with just a touch of cream and no sugar to enjoy the full flavor of the coffee. This did not disappoint. Full delicate flavor, without any bite. Great aroma and texture. This blend is a great value and stacks up against any main big brand names. Excellent starter for the day or as a pick me up throughout the afternoon.

Member's Mark Organic Breakfast Blend Whole Bean is smooth, fresh, and perfectly balanced. The aroma is rich without being overpowering, and the flavor is clean with a gentle brightness. It brews consistently great every time—an excellent choice to start the day. Highly recommended!

The coffee is robust and full of flavor . I would buy it over national brands anytime . The price and flavor are great. You will have to grind but that way always seems fresher and full of flavor. I got regular beans and you too will enjoy, the robust fresh coffee.

I prefer a lighter roast coffee, so I did enjoy this one, and it is a bonus that it's organic. I have used it for a regular cup of coffee and also for a cappuccino. It worked well for both. This is a 40 oz bag, which means it's will last quite a while depending on how much coffee is used per day. One reminder is that this is for whole bean, so a grinder is required, or grand it in store if that is available.

The first thing you notice is its mild acidity. Just enough to wake up your palate without overwhelming it. There are often subtle notes of citrus, toast, or even a hint of floral sweetness, making it feel clean and refreshing rather than heavy or bitter.

These beans are great especially for the money, We buy fresh roasted light roasts from a company online all the time and then started getting this and this is just as good and a fraction of the cost, the issue is it goes out of stock and they don't seem to restock for months.

I used to drink a morning blend and tried this coffee..I didn't care for it and will go back to their darker blend.

I always look for this one when I'm running low at home! but its not always available in club. Magnificent quality and value!

Good taste for a light roast. Not too strong but good flavor. My coffee grinder is broke so I shared the bag with my son-in-law and he is a big coffee drinker. He was impressed and said he would buy some next time he goes to Sam’s Club.

The coffee grounds have a rich and strong aroma that make my mornings feel like a breeze. Due to its organic nature, the coffee feels and smells natural. With no other preservatives, it is great for those who want to be more health conscious.