Like the added back lighting that goes along with whatever is on the screen. You won't be disappointed. It's a personal thing...you will love it or not. You have the option to turn off the backlight or make adjustments in saturation and percentage of brightness. It's worth it.

[This review was collected as part of a promotion.] i'm not even sure what to ask more of. i use this tv to play cod and it's so clear and i can connect my playstation and im even able to watch shows and listen to music

I live mon new tv!! It's so beautiful!