This works perfectly from my newborn/infant, my preteen, and my husband and I; gentle but powerful at the same time

It is great for sensitive skin and does not have any strong scent for the clothes. I really dislike other products which has strong scents.

This is the only the detergent that doesn't cause skin irritation for my family of sensitive skinned individuals.

Great product for sensitive skin. Still cleans clothes without leaving residue. Works well with cold water. Lower price without lower quality.

Great product, I add the Tyler "Diva" scented detergent to this and it is perfect mix for amazing smelling clothes and towels.

i like this product because my husband is allergic to perfumes and other additives..and this is perfect

always looking for detergents with no dyes or scents. They do not improve the performance & can irritate your skin.

No fragrance added and safety for sensitive skin. It also contains no dyes, no fluoride and no bleach.

I have used All for years. It works on all my fabrics. When I use All my whites are white and my colors are bright.

I use this for my 18 month old Grandson and myself, we both have sensitive skin. It's sensitive yet it really cleans out clothes!