Started using this product years ago when a friend had allergies to other soaps. Never stopped. Excellent product for cleaning clothes and highly recommended for babies or others who are sensitive. No reason to buy the expensive baby formulas.

Excellent buy. This is the only laundry soap I use, year after year. Keep a small bottle and just refill it from this giant jug. 100% fragrance free and super for allergy sufferers.

This is my favorite laundry detergent! One of the few that does not cause any reactions on my kids. I’ve tried others and this one always comes out on top.

Hypoallergenic, pet safe, excellent product cleans as good as gain or tide leaves clothes clean without perfumery smells allowing you to use cologne without it conflicting producing a crappy combo you didn’t expect

I have switched to ALL because of skin sensitivity issues. Thus far I have been satisfied with how well it cleans our clothes and how gentle it is for my skin.

Have been using this for over 10 years and would never think of using anything else...Product doesn't have chemicals, like Gain and others, that cause skin irritations in babies .

Great deal with the cashback of in the monthly catalog. It's great to get s name brand detergent at the club brand price. Works well with my front load washer.

I always purchase this size All because you can't get it from your local grocer - less trips to the store. And, it's a bargain, especially when they have the $3 off!

Great for people with allergies or sensitive skin. I changed to ALL a few years back and havent looked back. My son and I both have eczema and really sensitive skin and it has helped us manage that

Great product for daycare, don't have to worry about perfumes, or dyes that could cause irritation for children, when washing bed sheets & blankets daily.