I really love this book bag for my daughter! She picked out the print and absolutely loves it. I find the attached lunchbox on the bottom so convenient so she doesn’t forget her lunchbox at school! I also really like the adjustable cup slot on the side so you can have different sized cups. The only thing that I’m upset with is that I didn’t get one for my other 3 kids.

We weren’t sure at first if this backpack would fit a kindergartner but after receiving it we think it’s sized perfectly to match anyone within the first years of school. We like that it also has a lunch box compartment so we don’t have to worry about that. I’m glad we picked this one.

I love the concept but it is heavy and difficult to close for my 5 year old. It’s durable and looks good but the bottom also sweats a little bit when it has the cold ice pack in it. Wish I hadn’t thrown box etc away because I would have returned for traditional style

Very cool! This was perfect for my 1st grader that didn't want to bulk up his back pack with a bento box+cold pack+lunch bag. The only issue we have is that when packing it up all, the clasp is bit hard to get to snap and you really have to squeeze everything together. It is very easy to open for little hands though!

We love this backpack! I love that the bentgo box fits in the bottom. I wish there were a tad more room to include a juice box with it. Otherwise, it's amazing. I love all of the pouches in the front pocket, and the spot for a water bottle on the side. Quality material also!

I was looking for a backpack for my son who was about to start his preschool. The main criteria was for it to be spacious, high quality, accommodate A4 folder and have a place on its side for a water bottle. This backpack meets all these criteria and even more. I love the idea of a build-in lunch bag! It’s super convenient!

We got these hoping we could get away with not having to use an ice pack (because we know they would get lost). Unfortunately they don't stay as cold as expected. The inserts don't stack nicely like the original ones when storing them. Also, I would have liked if they opened completely like the other ones. The pros would be the clasp seems more durable and the compartments sizes are better for bigger kids. It fits nicely in the Bentgo backpack which thankfully has a zippered compartment where we put another ice pack they can't lose. Overall it's a great little lunchbox, I think I just got so used to the old ones it will take some time to adjust.

Cute but not big enough for 3 ring binders. Appreciated how fashionable it was and the side pockets for water bottles, front pencil/pen pouch and bigger zipper pocket but it’s not big enough to comfortably fit a 3 ring binder. Just an inch wider and longer and we’d be golden. Please improve this, such a waste to have a cute bag and not fit all school items.

The one we got is too small. The compartments are tiny and better suited to a toddler than a 5-year-old or school-age kid. I love the functionality and the look of this and am really disappointed that we can only use it for snacks. We will be looking for something bigger and trying to find a thermos as well.

My children had a non ice pack model that lasted for 3 years and was used daily. We purchased these for this school year. It is difficult to close and open. My first grader was able to independently open and close the other model and now she has to ask for help daily. Not the independence I want to foster. I appreciate that the ice pack can be reused, but I wouldn’t purchase again…especially for the price.