Been a customer of ON Optimum Nutrition products for years. They have great products for a great price. Like most people when it comes to protein I favor vanilla products most cause they can be mixed with more variety items to make smoothies. You can really taste the artificial sweeteners in this one. It's my only setback with this item so I give it 4 stars.

[This review was collected as part of a promotion.] I've been testing this vanilla ice cream flavored whey isolate and feel pretty mixed about it. The flavor is fine and smoother in milk or smoothies, but with water it tastes a bit thin and slightly artificial to me. It mixes fairly well, though I still notice some foam and occasional clumps if I rush. It feels lighter than regular whey, which I like, but it's also less creamy than other vanilla proteins I've tried. It works and feels clean, just not something I really look forward to drinking.

[This review was collected as part of a promotion.] This has really been helpful in my post workout routine. It's easy to mix by adding a scoop full to my favorite beverage. It mixes up smoothly with no clumps. It dissolves smoothly for a consistent taste. The flavor isn't just the basic vanilla, it truly tastes like I am having a vanilla ice cream shake. It's almost more of a treat than a supplement. It has 24 grams of protein and 5.5g of BCAA's to aid in recovery. Its perfect for muscle recovery or anytime I need a boost during the day

[This review was collected as part of a promotion.] I got to try the ON Vanilla Ice Cream whey. Gotta say, I love blending mine with fruit, but this stuff even mixes up super easy in just a glass with a spoon—no clumps at all. The flavor is a really clean vanilla, not too sweet or artificial, which I loved. The best part was the texture; it got crazy creamy, almost like a milkshake. The scoop is solid and keeps you full, and you can tell the quality is there (isolate is the first ingredient). For me, it was a total win. The smell when you open the tub is just like cracking open a real tub of ice cream. I was genuinely surprised!

[This review was collected as part of a promotion.] This is my go to protein. I have 3 scoops a day. 1 with about 3/4 cup water or milk right away in the morning and 2 mixed in with a bowl of homemade steel cut oats. If you're looking for a reliable, "no-fuss" protein that actually does what it says, Optimum Nutrition Gold Standard checks all the boxes. After years of trying different brands, this one remains my fav. You don't need a high-powered blender; even with a basic shaker bottle or just a spoon in a glass of milk, it dissolves almost instantly. It doesn't leave that gritty, texture at the bottom that makes you want to skip your shake. You can mix the Vanilla Ice Cream flavor with fruit and peanut butter powder. Since it's only about 120 calories per scoop, it's a high-protein "bang for your buck" that helps you stay full while keeping your calorie count low.

[This review was collected as part of a promotion.] I've been using this whey for a while and it's been a solid, no-problems option. The Vanilla Ice Cream flavor is smooth and not too sweet, and it mixes really easily with water or milk without getting chunky. It's also easy on my stomach, which I care about a lot with protein powders. The container size is convenient too, and it does the job for post-workout or when I need extra protein during the day.

[This review was collected as part of a promotion.] The attempts by optimum nutrition to produce a new whey protein product, false short. When plenty of non-calorie sweeteners and flavors are available on the market the choice to use sucralose and artificial flavor for a population/consumer market that is typically health-conscious seems shortsighted. Flavor is OK, I will admit that I am partial to chocolate protein. Mixability 5/10. Overall would not recommend.

[This review was collected as part of a promotion.] One of its biggest strengths is mixability. It blends easily with water, milk, or smoothies without clumping, making it convenient for post-workout use or quick meals on the go. The taste is also consistently good across most flavors, with options that aren't overly sweet or artificial-tasting.

[This review was collected as part of a promotion.] Creamy, valuable, clean ingredients and smell so good, like a vanilla ice cream. I like it because it's not so so sweet like other protein powder, bring you a smooth feeling when drink. Nice to try and good to have

[This review was collected as part of a promotion.] I've found my new favorite. I usually buy a different brand, but I've never liked the artificial sweetener taste it has. There's no chalky powder or undissolved crumbs, and it doesn't leave that annoying artificial aftertaste.