Smells great. I buy this because of the smell. It's a little too strong for my kids and would give them rashes, but I am starting to use again to see if they can handle it. I prefer this for the scent mostly. Cleans fine.

I just like the smell of my laundry after use, but in actuality the smell was better when I was like 20, they changed the formula so it isnt as pleasant as it once was.

More water, less clean & smaller in ounces with prices staying the same. Just because Oxi was added doesn't give reason for prices to increase. Bring back the 174 ounces without the Oxi; I'll gladly pay the $19.71

Smells really good, but I don't think it gets close as clean as All. It's definitely efficient, reliable and price good I don't really know what to say for innovation

I love Gain brand. It always leaves every load of laundry feeling clean and smelling fresh. I buy the oxi ultra concentrate because I feel like it does the best with stain and odor removal. I have a 6 year old and I can trust Gain keep her cloths looking brand new.

Nice smell, easy to measure and no mess

Smells so good on all my clothes

Generic soap seems to work as well as any of the expensive brands.

Works well and good price.

Love this product cleans your clothes great