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Customer reviews for LG 43" Class UA7700 Series 4K UHD Smart TV for
LG 43" Class UA7700 Series 4K UHD Smart TV

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Showing 21-30 of 51 reviews
Aug 25, 2025
manuel21243534
1 out of 5 stars review

Slowest TV I've Ever Had

I am not picky when it comes to TV's. I have only ever bought the cheapest TV, as I don't care much about image quality (I don't notice). This TV infuriates me every second of my life. It is the slowest functioning system I can ever remember owning, even as a child in the early 2000's. It takes a solid minute to open any app you want. It asks for app updates every week. The remote is horrendous and you need lights on if you want to make sure you're clicking the right button because there are 25 buttons that are squished into one location. If you make a mistake with the button choice, it will take you at least 3 minutes to return to wherever you were. I had zero issues with my Roku TV, which my mom took for her basement when she bought me this "nicer" one for Christmas. DON'T BUY THIS THING.

Review from lg.com
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reply from LG Digital Care Team

Hey Manuel! Thanks for sharing your LG UHD TV experience with us. We're always looking for the best ways to improve the functionality and speed of our displays and their accessories, so we appreciate your insightful feedback. If you notice that your LG TV takes a long time to open apps, it may be related to your network conditions. We recommend checking out our guide at https://spr.ly/6429ffDnc to get started. If you continue to experience general slowness, even when navigating menus, we recommend trying to factory reset the device back to its default settings. You can learn how to perform a factory reset at https://spr.ly/6420ffDnY. If you still need help, feel free to contact us at https://spr.ly/6421ffDnl or email us at lgdigitalcare@lg.sprinklrsupport.com with your contact info and model number. We'll gladly help out more! *Joseph

Sep 16, 2025
THOMAS
2 out of 5 stars review

Ridiculously bright

The panel is extremely bright, and I've spent two days trying to adjust the settings for the best picture without success. I’m not interested in AI features like the TV listening to conversations in the room for commands or controlling appliances like the LG washing machine, as it feels intrusive and compromises privacy, though it can be disabled.

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reply from LG Digital Customer Care

Hi, Thomas. Thank you for sharing your experience with the LG TV (43UA7700AUA) model. We appreciate your insights on panel brightness and your preference for disabling AI features. To address the brightness, adjust the Picture Mode Settings by going to: Settings &gt; All Settings &gt; Picture &gt; Picture Mode Settings. Try Cinema or Filmmaker Mode for a softer viewing experience, or manually lower the OLED Light or Backlight under Picture Options. <br /><br />To disable AI features, go to: Settings &gt; All Settings &gt; General &gt; AI Service and toggle off the unwanted features. More guidance is available here: https://www.lg.com/us/support/help-library/lg-tv-the-best-picture-settings-for-your-lg-tv--20150577528034. If you need further assistance with picture settings, please email us at lgdigitalcare&#64;lg.sprinklrsupport.com. We&#39;re here to help in any way we can. ^Juvy

Oct 10, 2025
Anonymous1974
3 out of 5 stars review

Great picture

I was hesitant to but an LG TV, but glad I did love the picture quality I game a lot on PS5 and the graphics are great. My only reason for giving it 3 🌟 rating is everything I read about this TV is in order to really enjoy it's full potential is you need a special (magic) remote in which this TV does not come with.

Review from lg.com
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reply from LG

To help us look into the specifics of your TV model and advise on the compatible Magic Remote options, please send us your TV's model and serial numbers to lgdigitalcare@lg.sprinklrsupport.com if you need further assistance. We look forward to receiving your email! ^James.

Oct 16, 2025
Malcolm Bloomfield
5 out of 5 stars review

Verified Purchase

Excellent TV

[This review was collected as part of a promotion.] Very nice TV for the price, excellent bright picture, almost as good as my LG OLED TV

Review from lg.com/uk
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Aug 19, 2025
Bobden
5 out of 5 stars review

Verified Purchase

Great TV

[This review was collected as part of a promotion.] Television has a good quality picture and was easy to set up

Review from lg.com/uk
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Sep 17, 2025
Roger D
5 out of 5 stars review

Verified Purchase

A bargain

[This review was collected as part of a promotion.] Excellent picture, great price. Very pleased with the quality.

Review from lg.com/uk
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Aug 12, 2025
WillemC
4 out of 5 stars review

No AI magic remote included

[This review was collected as part of a promotion.] Good clarity but really disappointed that you do not get the magic remote included with the TV. Just a standard remote so the AI functionality is not available out of the box.

Review from lg.com/uk
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Jul 18, 2026
SB7700
3 out of 5 stars review

Great picture and sound, but foolish design

While the actual tv picture and sound are excellent, the design and layout of the ports on the back of the set are horrible. As well having the mounting feet spaced so far apart that the unit will not fit on a standard 48” a/v stand or cabinet. Stupid design features. Also found the technical help a little lacking, and the non-inclusion of any type of owners manual completely unacceptable.

Review from lg.com
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Mar 24, 2026
catinhotlanta
5 out of 5 stars review

Good value for the money!

I'm using this TV as a computer monitor, in an adjusted vivid mode and it's fantastic. I also have a 77" G5 for TV viewing. This would make a good bedroom TV but it's not intended, at least to me, to be your everyday TV. Once you realize its limitations, it works just fine.

Review from lg.com
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reply from LG

Hello! We appreciate your 5‑star shoutout for your LG TV—great value and great performance make an awesome combo, and we’re glad it’s hitting the mark for you. For more feedback or questions, please send us an email at lgdigitalcare@lg.sprinklrsupport.com. Thanks for choosing LG! #LifesGood ^James

Mar 1, 2026
JimmyLV66
5 out of 5 stars review

86 in TV

Easy set up and user friendly and sharp resolution and very good audio

Review from lg.com
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reply from LG

Hello, Jimmy! We appreciate you sharing your experience with your LG TV, and it’s great to hear how much you’re enjoying the easy setup, user‑friendly interface, sharp resolution, and strong audio. Those are exactly the kinds of features we aim to deliver, and it’s wonderful knowing they’re standing out for you. For more feedback or questions, please send us an email at lgdigitalcare@lg.sprinklrsupport.com. Thanks for choosing LG! #LifesGood ^James