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Customer reviews for LG 43" Class UA7700 Series 4K UHD Smart TV for
LG 43" Class UA7700 Series 4K UHD Smart TV
3.5 out of 5 stars
stars
59 ratings59 reviews
  1. 5 stars39% (23)
  2. 4 stars20% (12)
  3. 3 stars12% (7)
  4. 2 stars12% (7)
  5. 1 star17% (10)

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Showing 1-10 of 59 reviews
Aug 23, 2026
Reviewer name: Maliha
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Great product

[This review was collected as part of a promotion.] An absolute game-changer! The picture quality on this 55-inch OLED evo is breathtakingly crisp with incredible contrast and deep, true blacks. Everything from movies to gaming looks phenomenal, and the interface is super smooth. Highly recommend!

Review from lg.com/uk
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Aug 3, 2026
Reviewer name: Anonymous
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Great

[This review was collected as part of a promotion.] At the moment great Hope it lasts longer then the others I've brought Great picture easy to use Would always but lg

Review from lg.com/uk
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Mar 26, 2026
Reviewer name: Magnum QI
5 out of 5 stars
5 out of 5 stars review

Great dependable tv.

This is our third LG TV purchase this year and we're very happy with both 65” and the 55”. When it is back in stock, we'll order a 27” for the kitchen. They are easy to navigate and work very well.

Review from lg.com
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reply from LG

Hello! We’re excited to hear how much you’re enjoying your LG TVs. Picking up the 65" and 55" in the same year is quite the upgrade streak, and it’s great knowing they’ve been easy to navigate and performing just the way you hoped. We love that you’re already planning to add the 27" to your kitchen lineup once it’s back in stock — sounds like an LG home in the making! For more feedback or questions, please send us an email at lgdigitalcare@lg.sprinklrsupport.com. Thanks for choosing LG! #LifesGood ^James

Mar 8, 2026
Reviewer name: Jayt70
5 out of 5 stars
5 out of 5 stars review

Great for Playstation 4pro and Playstation 5pro

Love this tv. Got for my PS4PRO and PS5pro. Lg put Game Optimizer in it it has great gaming i Love thev features.HDR10PRO Looks amazing. My 1st time utilizing HDR and what a different it makes

Review from lg.com
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reply from LG

Hi, Jay! We’re thrilled to hear how much you’re enjoying your LG TV, especially with your PS4 Pro and PS5 Pro. Gaming really shines when features like LG Game Optimizer and HDR10 Pro come together, and it’s great knowing you’re seeing that difference firsthand! For more feedback or questions, please send us an email at lgdigitalcare@lg.sprinklrsupport.com. Thanks for choosing LG! #LifesGood ^James

Nov 24, 2025
Reviewer name: Homer 1980
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

replacement TV

[This review was collected as part of a promotion.] Not had long so will update more further down the line, but first impressions it a very good Tv, setup is a bit hit and miss, but take your time and you soon find out what each thing dose, great colour, and for some reason feels and looks bigger than my old TV, even though they are the same size, don't figgier, sound through my amp, is well above what the old one was, quality is perfect, clear vibrant sound, Neighbours must being doing there nut, could have done with 4 HDMI slots but you cant have everything, will like I said update on its quality further down the line when I've had it a few months, the price was well within our budget, so good value for money.

Review from lg.com/uk
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Jan 24, 2026
Reviewer name: Anonymous
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Fabulous purchase

[This review was collected as part of a promotion.] Bought the 86" as I decided the 65" looked small on my wall. Great picture quality brilliant that the 2025 has 400mm x 400mm versa fitment so fits alot of different brackets and possibly the one you already have on the wall like the one I had

Review from lg.com/uk
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Jun 29, 2026
Reviewer name: Ramde
4 out of 5 stars
4 out of 5 stars review

Verified Purchase

Great 4K Picture & Easy Smart TV

[This review was collected as part of a promotion.] I bought the 55UA75006LA last month and it's been excellent so far. The 4K picture is really sharp and bright, and WebOS is very easy to use for Netflix and YouTube. Great TV for the price, very happy with it.

Review from lg.com/uk
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Jul 22, 2026
Reviewer name: Kxxx
4 out of 5 stars
4 out of 5 stars review

Verified Purchase

Lovely TV

[This review was collected as part of a promotion.] Lovely TV - great picture, easy to set up. No booklet to show the detail of how to navigate, so I had to keep googling questions -but I got there in the end.

Review from lg.com/uk
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Jul 3, 2026
Reviewer name: Wemil
4 out of 5 stars
4 out of 5 stars review

Verified Purchase

Good tv

[This review was collected as part of a promotion.] All good. Only thing I will say is it's a little slow with turning on / over and getting on apps compared to my last TV.

Review from lg.com/uk
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Sep 16, 2025
Reviewer name: THOMAS
2 out of 5 stars
2 out of 5 stars review

Ridiculously bright

The panel is extremely bright, and I've spent two days trying to adjust the settings for the best picture without success. I’m not interested in AI features like the TV listening to conversations in the room for commands or controlling appliances like the LG washing machine, as it feels intrusive and compromises privacy, though it can be disabled.

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reply from LG Digital Customer Care

Hi, Thomas. Thank you for sharing your experience with the LG TV (43UA7700AUA) model. We appreciate your insights on panel brightness and your preference for disabling AI features. To address the brightness, adjust the Picture Mode Settings by going to: Settings &gt; All Settings &gt; Picture &gt; Picture Mode Settings. Try Cinema or Filmmaker Mode for a softer viewing experience, or manually lower the OLED Light or Backlight under Picture Options. <br /><br />To disable AI features, go to: Settings &gt; All Settings &gt; General &gt; AI Service and toggle off the unwanted features. More guidance is available here: https://www.lg.com/us/support/help-library/lg-tv-the-best-picture-settings-for-your-lg-tv--20150577528034. If you need further assistance with picture settings, please email us at lgdigitalcare&#64;lg.sprinklrsupport.com. We&#39;re here to help in any way we can. ^Juvy