Craigmwg, Thank you for sharing your thoughts on the picture and sound quality of your Samsung S95F TV. To help enhance both, we recommend enabling AI Mode, which uses intelligent analysis to adjust your settings in real time for a more personalized experience. To enable or customize AI Mode: Settings > All Settings > Advanced Features > AI Mode Settings > AI Mode Here’s a breakdown of available options: Adaptive Picture • AI Optimized: Automatically adjusts brightness and picture quality based on content and ambient light. • EyeComfort: Adapts screen brightness and tone using local sunrise/sunset data and lighting in the room. • AI Customization: Learns your preferences for different types of content (e.g., movies, sports) and applies your preferred settings. EyeComfort Mode Settings: Manually adjust duration, start/end times, and intensity of EyeComfort Mode. AI Customization > Detail Settings: Set specific Brightness, Contrast, Color, and Color Tone levels for each content type. (Note: Only available when AI Customization is enabled.) Adaptive Sound Settings • Active Voice Amplifier: Boosts dialogue when ambient noise increases. • Adaptive Sound: Optimizes sound based on your space and the type of content. • Adaptive Volume: Adjusts volume based on time of day and usage habits. If you’d like additional help fine-tuning your picture or sound, please contact Samsung Support at 1-800-SAMSUNG (8AM – 9PM EST Mon – Fri, 8AM – 6PM Sat – Sun). LiveChat is also available via the ‘Support’ link on our website. ~ Samsung Specialist