[This review was collected as part of a promotion.] I like the new way it handles the setup when a new device is attached. It is quick and flawless. Also, the interface is better organized and easier to manage. The AI handles the picture adjustment very well for the device it's connected to.

[This review was collected as part of a promotion.] I have experienced different TV brands in the past but Samsung always gives the best. The image clarity is so good, the colors are deep, the brightness is crazy. I only use 20% of it as it can go very bright if you want (good for bright rooms). I love the anti reflection, it's a game changer. I used to like glass effect only but the mat panel makes it so good, it very well engineered. No more distractions when the curtains are opened. You only see the image not yourself or the furnitures. I have tried the PS5 on it also and wow the games look amazing on it. This is not my first OLED tv but this is the best quality I have seen an OLED. Amazing job Samsung team!

[This review was collected as part of a promotion.] I am very pleased I purchased this TV. The picture's smoothness makes things seem lifelike on the screen. The TV also has a automatic brightness control which works amazing. Opening Day will be spectacular!

[This review was collected as part of a promotion.] Having this TV was wow! I like how this TV has options in adjusting the rear mounting. Quality is great! And thin....! Hope price was little low and affordable for others! And hope warranty is not 1yr !! At least 3yrs.

[This review was collected as part of a promotion.] This is the worst TV I have ever owned. The picture is great but the technology is flawed. I upgraded from a Samsung 49” bought in 2017 to a 55” bought in 2025. I never had any problems with syncing to my Bose 650 Sound System on the old TV. But the new TV will not relinquish control to the Bose. It keeps its own speakers on which causes competition with the Bose speakers giving them echo. If you mute the Samsung the icon flashes on and off the screen. Periodically the whole system just turns off. Also when I use the cable TV remote, the whole system turns off. I have called Bose and Samsung support multiple times but no one can fix these problems. I believe the problem is the Samsung thinks it's so smart it overrides the settings I set. I guarantee my next TV will be an LG.

[This review was collected as part of a promotion.] Costomizable contrast; super bright, smoothly changing to dusky darks still retaining the pictures vibrancy. Super easy to set up, connected my Sonos system in minutes. Very user friendly menu. Can project from my phone in seconds; Samsung PC as well: windows button + k select your 77" S9OF. Smart things and voice accessible. The only thing I didn't like is it actually revealed the horrible green and orange coverup makeup some actors and news programs use. So, AI, my hats's off to you for not hiding anything from us! It eventually learned not to do it, most of the time. We upscaled from a 65"HD, wanted an 83" but it only came in a WOLED. We opted for a wall mount which articulates up to 28" off the wall to watch it further down the great room. Honestly, you can see this TV from the sharpest angle! No need to ever move it off the wall, well, only to dust behind. Solar and cable charging the remote or using our phones eliminates the use of batteries. Samsung. Yay!

[This review was collected as part of a promotion.] This TV is the best we have ever had. Our living room has multiple windows and is very bright with natural light. There is no glare and the picture is beautiful no matter how much sun enters the room

[This review was collected as part of a promotion.] All in all a great TV. The picture quality is outstanding. The only problem with it is sometimes when powering on, the sound comes on but no picture. I spoke to Samsung about this and they advised me to unplug and plug back in, to reboot. Easy enough to do, but I don't expect to have to do this on a4 month old TV.

[This review was collected as part of a promotion.] My new TV is a total crowd-pleaser! Everyone's been raving about its sharp picture, vibrant colors, and amazing glare-free screen. I even convinced a couple of friends to get one after they saw it in action! 🤩 #Compliments #TV #Friends

[This review was collected as part of a promotion.] Unlike most TVs on the market, this one truly shined. With its simple setup, and out of the box experience, I was blown away. Even today, it serves as a beautifuly simple product, that does everything I need.