[This review was collected as part of a promotion.] This television was an excellent purchase. The brightness on it reaches amazing levels for an OLED while the contrast delivers deep blacks, the refresh rate at 120hz is wonderful for film and videogames, and the resolution makes the viewing on this model like a portal you can reach your hand through. The only thing I found lackluster was the remote control as it is very small and way too sensitive.

[This review was collected as part of a promotion.] I've owned a lot of TVs over the years, but the Samsung S90F OLED honestly surprised me. The first thing I noticed was how insanely clear and vibrant the picture is without looking fake or overprocessed. Watching movies at night on this thing is on another level — the blacks are deep, colors pop, and everything just looks smooth and detailed. I'm also a big gamer, and this TV handles gaming ridiculously well. Fast movement looks clean with no blur, and the response time feels instant. Playing on my console feels way more immersive now compared to my old TV. Another thing I didn't expect was how thin and sleek it looks in person. It actually made my living room feel more modern the second I set it up. The menus are fast, apps load quickly, and overall it's just easy to use without fighting with settings all the time. What I like most is that it's one of those purchases where you immediately feel like you got your money's worth. Whether I'm watching sports, movies, YouTube, or gaming, everything simply looks incredible. If you're on the fence about the Samsung S90F OLED, I'd absolutely recommend it. It's easily the best TV I've personally owned.

[This review was collected as part of a promotion.] Excellent color and brightness. Very good anti-glare. Has AI software that makes it easier to find what you want to watch. This is the best OLED tv I have seen. Smooth upscaling on none 4k shows! Higky recommended.

[This review was collected as part of a promotion.] Product is great though it does have some technical issues. Pictures are clear and brisk. Sound goes out occasionally and I have to reset. Remote sometimes freezes. The settings are easy to work with but the TV can be stubborn.

[This review was collected as part of a promotion.] The picture and sound are unbelievably - color is awesome! Friends and family want to know where I bought my new tv when they see it for the first time. I tell them it's not the store-it's a Samsung! 🩷

[This review was collected as part of a promotion.] Sharp picture. Had a "smart" TV but needed a smarter one for current streaming requirements. Our only criticism is an unusually small remote and "black on black" buttons that make it difficult to see what you're punching.

[This review was collected as part of a promotion.] Our new Samsung OLED TV is a wonderful upgrade to our 2019 Samsung TV QLED. I love the contrast and deep colors. With more memory and processing power it can handle viewing options the older model was unable to perform satisfactorily.

[This review was collected as part of a promotion.] The view is MOST excellent! The images presented on-screen are crisp, clear and colorful. Additionally, the border between image and edge is so very small. We are very pleased. The exterior of the set is absolutely elegant: thin, no unsightly bulges behind the screen. Another bonus: effortless control. ALL terrific!

[This review was collected as part of a promotion.] The overall view is impressive and an improvement from the previously owned Samsung. I have but one complaint not related to the actual picture quality. That would be the opening screen. Since this model does not support certain streaming, I have a Roku to watch PBS, and streaming for music. The Roku remote has been set up as a control. When the TV is turned on, this opening screen hesitates to allow direct access to the Roku screen, instead showing shows of no interest to me. If Samsung would like to step in and inform how this step can be expedited it would be appreciated.

[This review was collected as part of a promotion.] This is my second Samsung TV. The first was a great TV and would have gotten 5 stars. This one gets only 3 stars because it takes so long to start up, and it also takes forever to load apps. I have to wait minutes before an app loads.