Thank you for choosing Samsung’s S90F TV and for sharing your feedback on the sound quality. To ensure you're getting the latest sound performance improvements, we recommend checking for any available firmware updates: Home > left directional key > Settings > Support > Software Update If the sound still doesn’t meet your expectations after updating, there are several settings that can be customized to better suit your preferences: • Sound Mode & Expert Settings: Choose from preset Sound Modes or manually adjust bass, treble, and balance to better suit your preferences. Go to: Home > left directional key > Settings > All Settings > Sound > Sound Mode or Expert Settings • AI Mode: Enable AI Mode to let your TV intelligently optimize sound based on your environment and content. This includes features like: o Adaptive Sound: Analyzes room acoustics and content in real time o Adaptive Volume: Maintains a consistent volume level over time o Active Voice Amplifier: Enhances dialogue when ambient noise is detected • Auto Volume: Helps stabilize volume when switching channels or input sources: Settings > Sound > Expert Settings > Auto Volume > On If you're looking to enhance your overall audio experience, consider adding a Samsung S- or Q-Series Soundbar (such as the HW-xxx). These models feature Q-Symphony, which allows the TV and soundbar speakers to work together for an immersive, 3D audio experience. For help with sound adjustments or choosing a soundbar to complement your setup, please contact us at 1-800-SAMSUNG, (8AM – 9PM EST Mon – Fri, 8AM – 6PM Sat – Sun). Or visit us on the Samsung website and click on the ‘Support’ link for: • LiveChat • Manuals, Software, & Warranty Info ~ Samsung Specialist