The picture is absolutely gorgeous . Very bright, excellent contrast, excellent uniformity, and very responsive. I also love the fact that it uses Wi-Fi 6. I do wish that the home menu would show the “continue watching” for the various apps (streaming services). It would make find our shows so much easier.

It's gorgeous. We love this TV. And the 4K option? It is top notch. Wish more programs were in 4k. My 1st experience with the 4k was the halftime show of the 2025 NFL Thanksgiving Day game that featured Jack White. I turned to the 4k station during his performance and it literally took my breath away. It was almost like I was there! Amazing!

The Picture is outstanding. Crystal clear and details are great. The sound system is also a vast improvement due to the speakers being mounted on the bottom as opposed to the back of the TV like older models. Easy set up. And great access to installing Apps and switching between them.

I love my new Samsung smart TV! There is definitely a learning curve, Alexa has helped with all my issues so far. The picture is very sharp and bright, even with night scenes, which I struggled to see with my old smart TV. Very please with this purchase.

I am very satisfied with my purchase of the S90D 55in television. It has great contrast and plenty of brightness for an OLED. And it's great for gaming and movies. The sound good for a tv. The OS is ok I find it sometimes has to many clicks to get to a certain setting but other than that I highly recommend this television.

[This review was collected as part of a promotion.] Hello, This is not our first big screen was totally surprised that the pedestal supporting 65” snaps together instead of attaching securely with screws ,not impressed at all with flimsy snap together manufacturing method. We use captioning often due to don't want to disturb other people resting,sleeping,doing homework etc.When using on local over the air broadcast channels have to use (Live Translate) which is black background and tiny small letters and not adjustable type captioning.But when on internet channels all caption options are programmable when Caption is selected. Remote control is difficult for some to use,older style with numbers to use for channels etc. are more user friendly than compact newer style.Some folks probably become frustrated return tv due to new style. Far as picture it's best of TV's we've ever owned. Big Al

Amazing tv for the money. Everything about it is amazing. Picture is fantastic. No issues with panel uniformity that I can see. I had an s85fd that I returned when the s90fd went on sale. Tizen is snappy enough. Being able to calibrate the tv with my s24 ultra is sweet. Blows away my 2019 TCLr625 it replaces.

Disappointed with top of the line 77 inch tv. Sound is horrible and volume needs to be turned up high in the 30s just to barely hear dialogue. Set doesn't turn on sporadically and it sometimes takes up to 15 minutes to power up and on. Samsung soundbar B650/za does not enhance anything.

This TV has a ton of bells and whistles! The picture is fabulous, it's bright and the contrast adjusts automatically to your room. It has a whole set of Samsung channels with movies, tv shows, anything you want. This is an upscale model for sure. I'm still learning how to work everything this tv has to offer. I'm so glad I chose another Samsung!

This 77-inch Samsung OLED is an absolute masterpiece, perfectly blending jaw-dropping scale with unmatched picture quality. The infinite contrast and perfect blacks of OLED technology, combined with Samsung's blazing-bright Quantum Dots, make colors explode off the screen. It handles fast-paced sports and next-gen gaming flawlessly with a high refresh rate, while the razor-thin design makes it a stunning centerpiece for any room. If you want the ultimate cinematic home theater experience, this is the TV to buy.