Thick concentrated soap. Not watery like others. Use less and still clean.

Better than Tide and with a great price too

This is an excellent generic brand of detergent. No difference from brand names.

Works as well as the more expensive brands.

Laundry smells fresh and clean

Great product for great value!

Super concentrated so a little goes a long way!

The scent isn’t over powering and cleans great!

Smells good and affordable

We switched from Tide, which we consider the gold standard for detergent. So far so good