Nice and firm but not too hard. I have a bad back so I usually wake up stiff and sore in the morning. This mattress has greatly reduced that and I usually wake up pain free.

Bought 2 mattress for both of my guest rooms. The first guests on each bed said it was really comfortable and they slept great. I feel well worth the money.

Sadly this mattress turned out to be less comfortable then the Serra mattress I was hoping to replace. Back aches returned, and very soft edges, not happy with the purchase.

When you sit on the side of bed it feels very firm. When you lay on it, it feels very firm, then you sink down in it and it feels great. A good buy for the price.

Never expected such a bad experience, very disappointed with this mattress and with sam’s club customer service. The mattress never reached the 12’ inch high and couldn’t get help at all

Purchased this about 3 months ago. Very convenient to ship and easy to unpackaged. Mattress immediately went into correct shape and form. We used on a platform bed so did not need a box spring. Very comfortable so far and good price for value.

It was so EASY to install from the way it was packaged, to the rollers on the box, to maneuvering the mattress into place and then letting it expand. Grateful to Serta for that.

After a three weeks it has already developed areas that are depressed and will not rebound. I weigh 180 at 6ft 2in. Expected a little bit better quality.

I would like to rate higher but I bought a 12” mattress and this is definitely a 10” mattress. It’s been two weeks and it will not get any bigger. Unfortunately, I needed a mattress ASAP and don’t have the option of returning. I went with Serta because of the name brand. Never again. Should have read the reviews in greater depth as many said the same thing.

With this being my 1st memory foam mattress I’m not sure what though it would be, but it is uncomfortably firm, to the point where I would rather sleep on my air mattress instead. If you like firm mattresses then this is for you. If not, then please keep looking.