[This review was collected as part of a promotion.] This is the toothpaste I usually buy for my child. He loves the flavor (I do too!). He is also fascinated by the colors. My family uses Colgate toothpaste everyday. I would recommend this for all families

I have been searching for a toothpaste since they changed the Colgate Total line, and I decided to try this milder kid's toothpaste after a somewhat bad experience with the regular cavity protection for adults. The ingredients in this toothpaste are very similar to the Colgate Total Fresh Mint stripe toothpaste that I used for years (only one different ingredient and a few others left out entirely), but this paste didn't work for me. I think the problem is with the excessive foam because the Fresh Mint Stripe that I used before had very minimal foam. I use a very, very small amount of toothpaste when I brush because I hate it, but this one still filled up my entire mouth with foam, and it left the inside of my lips a little sore and the outside a little chapped. I'm still trying to figure out if it also made several of my teeth and/or gums feel really sensitive too because I don't normally have a sensitivity problem. Pretty sure the problem is the SLS, even though my old toothpaste had it (but it must have had a smaller amount because the foam wasn't quite as crazy). I wish I could get a simple cavity protection fluoride gel toothpaste without SLS or at least a lot less foam. I'm a loyal product user who hates change, but I think it's finally time to switch brands.

[This review was collected as part of a promotion.] My kids loved the great taste of the Colgate kids bubblegum. The were brushing twice a day, making up reasons to brush more. The like the smell to. They told me it does not burn like the other toothpaste do.

[This review was collected as part of a promotion.] I got this toothpaste for my nieces and nephew. My nephew loves brushing his teeth and he was excited to see a different type of toothpaste instead of adult toothpaste. His sisters want to get more of it when it runs out.

[This review was collected as part of a promotion.] My daughter hates brushing her teeth but loved using this toothpaste. She loved the fruity bubble gum flavor of the toothpaste. She said that her mouth felt refreshed after very wash. She also said her teeth felt cleaned and brighter when using this toothpaste. She thought the packaging was fun and loved the bright colors. She also told me that she loved the smell of the bubble gum paste and the color of it too. She was super happy that she had a toothpaste that was made for kids like her.

[This review was collected as part of a promotion.] Great for little kids. The cap pops open so it's easier for them to open and apply. The size is smaller than adult paste which is also better for kids so they can manage the tube. My son likes the flavor of this toothpaste and it makes brushing his teeth more enjoyable and now he doesn't cry anymore and wants to actually brush his teeth because of this toothpaste and he loves the shimmery look vs regular toothpaste. No complaints so far and will keep buying this until my son gets bored of it.

[This review was collected as part of a promotion.] Loved it my daughter never had wanted to brush her teeth as much as she does now and I can't complain about it, no more me harrsssing her constantly to brush after every meal!! I'm one happy momma!! Thank u

[This review was collected as part of a promotion.] My kids absolutely love this toothpaste. I'm pretty sure it's their favorite, as 3 of them would've brushed their teeth with it for half an hour if I would've let them! It's mild and not too strong, and the flavor is really good. I highly recommend this toothpaste to anyone with kids.

[This review was collected as part of a promotion.] My daughters are 6 and 8 years old. They really enjoy the flavor of this toothpaste, and feel that it cleans their teeth very well. The toothpaste is easy to squeeze out of the package for them. I will continue to purchase this toothpaste for them.

[This review was collected as part of a promotion.] We have been using the Colgate Kids Cavity Protection for about week now. I like that this toothpaste is sugar free, there is no artificial preservatives or paraben. It is also a plus that is approved by the American Dental Association. This toothpaste also come easy dispense tube. My loves the Bubble Fruit flavor, even though I think it is a little too sweet for being sugar free. Although my kids don't mind that. My kids definitely prefer the Colgate Kids Cavity Protection toothpaste over our brand. They have no complaints. If I could change some things with the Colgate Kids Cavity Protection toothpaste I would make not so sweet and the color of the packaging. Even though the packaging is colorful I don't find it fun. I think if characters was added or have the colors bounce out to make this more noticeable compare to other brands. Other than that this toothpaste is a big hit in my house and I would recommend it. I received this product free in exchange for my honest opinion.