[This review was collected as part of a promotion.] The Colgate Kids Cavity Protection Toothpaste is a great product. My kids like the Bubble Fruit taste and now actually look forward to brushing their teeth. I like it because it is sugar and paraban free. I will definitely be buying more on my next shopping trip.

[This review was collected as part of a promotion.] My kids have been using Colgate Kids Cavity Protection toothpaste for the past week and they love it. They enjoy the flavor enough that it has made brushing their teeth less miserable. The bubble fruit flavor saved the day and now my kids are faithful tooth brushers!

[This review was collected as part of a promotion.] My daughter was happy to get to try this. It's one of her favorite kind that she gets from her dentist. She rates I 10 stars she says lol definitely one of the best tasting toothpaste there is for kids

[This review was collected as part of a promotion.] I received Colgate Kids Cavity Protection toothpaste to try. Our 3 year old really likes it. She wants to brush her teeth all everytime she eat or drinks anything now. Toddler approved and recommended!

[This review was collected as part of a promotion.] Colgate brings always great quality products and with this Colgate kids cavity protection toothpaste it's not an exception. The flavor is pleasant for the kids while brushing teeth. Overall great toothpaste!

[This review was collected as part of a promotion.] Great toothpaste for little ones. It gives them protection they need to keep cavities away and freshing breath at the same time. It has great taste that little one would enjoyed brushing. There's no sugar, paraben, or any artificial preservatives in this toothpaste.

[This review was collected as part of a promotion.] My kids love this toothpaste. I feel like it does a good job cleaning their teeth. They like the taste of it and they love using it. I dont like that's its a thick gel consistency because it's hard to wipe off the counter top or their clothes, if they get it on anything.

[This review was collected as part of a promotion.] I got this Colgate Kids Cavity Protection tooth paste for my review. The children really liked this bubble fruit favor paste. It was easier to get them to brush their teeth. Now they want to use this every time they brush. I would recommend this for every day use. I will be buying this paste in the future.

[This review was collected as part of a promotion.] Such a great toothpaste for kids. It tastes great and has a fun flavor but also has really high quality ingredients. No improvements here, definitely going to be a long term purchaser of this product

[This review was collected as part of a promotion.] My daughter is picky when it comes to toothpaste, she always prefers certain flavors over the others. Once I received this Colgate kids cavity protection toothpaste she was excited but skeptical to use this because it was t her normal one. As soon as I opened it and showed her it looks just like mine she wanted to try it so she could be just like mommy. She loved it! I ended up trying some myself and was presently surprised by the flavor. It isn't strong and off putting in any way. There's a subtle hint of fruity bubble gum that any child would enjoy. The green color draws you in and the packaging is very kid friendly. I'd highly recommend this toothpaste to anyone who has little ones