My kids love the flavor. It's not over powering. It's cleaned their teeth and helps keeps their breath fresh. The size makes it easier for kids to use themselves. I feel it's a great product for the price.

My children actually like brushing their teeth with this. The packaging is simple yet effective. It's reasonably priced and is actually what our dentist hands out in the goody bags.

My son doesn't like this at all. Hates the flavour, too minty for him. But as for packaging and price I think it's pretty reasonable. If my son used it I'm sure it would make his teeth really clean with the great ingredients

My kids have been using Colgate toothpaste since they started brushing their teeth. Very effective and it's very reasonably priced. Son loves the minty taste and the packaging is very easy to use.

Love this. All 3 of my kids have used this , the dentist told us it was doing my middle son wonders , really removed all the plaque off his teeth , his teeth have been heathly and whiter.

Nice and eye catching packaging,2 of my children have autism and teeth brushing is a big sensory issue this is one of the only toothpastes they have ever accepted and they say it tastes great!

Great subtle flavour, foamy and very effective on my boys teeth keeping them strong and white all day long. Always very reasonably priced and recyclable.

Great kids toothpaste. My child likes this toothpaste. It has a good price, ingredients, packaging, effectiveness and light flavor/scent. I would buy this product again.

We bought this for our 2 young boys to try and they loved it . Not too strong that it is unbearable but nice enough to smell how fresh it is . It wasn't too bad priced in comparison to other brands so we would recommend it.

Colgate Kids Cavity Protection Tooth Paste is an excellent product. It's perfect for teaching kids how to use tooth paste properly and the taste isn't too strong or over powering for a child's taste. I can this tooth paste is the best!