[This review was collected as part of a promotion.] I have 2 children 12 and 5. They like the flavor. They said it wasn't over powering. Easy for their small hands to grip.

[This review was collected as part of a promotion.] My kids loved the taste of this toothpaste. Usually they are super picky of toothpastes and prefer a certain taste but with this one, i got no complaints even after several usages.

My son uses this tooth paste and doesn't complain about it being hot or “spicy”! It's easy to use and works really well on cleaning his small teeth! Price is normal. Package is great

[This review was collected as part of a promotion.] Kids loved the bubble fruit flavored. Parents like the paraben free, sugar free while protecting their teeth. Would recommend and purchase.

[This review was collected as part of a promotion.] I got this kids Colgate cavity protection for my grandkids and I'm so glad I did! They love the taste and I love that it keeps thiet teeth clean and smiles sparkly

[This review was collected as part of a promotion.] My son is very picky with the toothpaste taste but he really liked this flavour and won't complain about the taste of it and it works really well as well.

This product has made the steuggle of getting my kids to brush. With the great taste, they are ready to brush. No more begging and pleading and no more cavities, this has change my kids morning and night routines!

I received the sample from dentist office that we went every 6 months for my little girls. They love it's smell. My kids enjoy brushing every day with it.

My kids both seemed to really enjoy this toothpaste. It definitely helps to get them to brush their teeth if they like the flavor. I like the added fluoride.

My daughter and nephew love this. And they get excited to brush teeth. They love the flavor and actually WANT to brush and not yelled at for not lol which is great.