[This review was collected as part of a promotion.] My son likes it because it's not too sweet but the taste is pleasant and mild and doesn't burn. A little goes a long way.

[This review was collected as part of a promotion.] My kids enjoyed this toothpaste and I feel good knowing they have healthy teeth. We like to make teeth brushing time fun.

[This review was collected as part of a promotion.] The kids enjoyed it and are using it over their usual toothpaste. I didn't like the taste myself but the kids did. Must be why they made it for the kiddos.

[This review was collected as part of a promotion.] My kids love it. Mornings are a bit hectic here and getting them to brush there teeth isn't always fun. They love the taste and im glad I can protect there teeth from cavities in the process.

[This review was collected as part of a promotion.] Great product and dentist recommended. My son loves the toothpaste and has not complained about the taste at all. Kids and dentist approved.

[This review was collected as part of a promotion.] My 7 year old loves Colgate bubble fruit toothpaste! It's the only one that he will use. It's lightly scented and flavored, in an upright tube, which makes it great for little hands to use.

[This review was collected as part of a promotion.] It smells good, taste good not over powering at all my kids have been using it about 10 days now and have yet to complain, I will definitely buy this again

[This review was collected as part of a promotion.] My daughter loves this product. She has started brushing her teeth more than she did before. I have told my family about this product so they can get their children some to try at home as well.

[This review was collected as part of a promotion.] It's a great product. The grandkids love the flavor. It made them brush longer. Didn't have to argue with them to brush. So I will be buying this product from now own

[This review was collected as part of a promotion.] I got this kids Colgate cavity protection for my grandkids and I'm so glad I did! They love the taste and I love that it keeps thiet teeth clean and smiles sparkly