We rarely use margarine, but if we buy it, it's this one. It is not greasy. The texture and taste is similar to butter. The taste is light and without additives. We use it when making sandwiches. Easy to apply.The price is also normal, not expensive.

It’s a great product because it’s a great alternative for butter if you want to feel like you’re eating healthier. Are usually eat this on toast or just in plain bread. It taste great and you’ll want to buy it again, there is also a low-calorie alternative to this.

This is the only butter I’ve ever used my whole 26 years on the planet and it’s never let me down. I don’t even realize I’m not actually eating butter. Either way it goes with everything I need it for and it last awhile if you use it right. I love it. I’ll never go anywhere else’s

I used to use this margarine all the time before I ended up just switching to regular butter. I like the flavour of this margarine the best out of all the ones I’ve tried. The only thing I don’t like about it is that I find that it can make toast watery, compared to butter which keeps it pretty crispy. I still use I Can’t Believe it’s Not Butter, but it’s mostly in baking and other recipes. If I’m eating it on popcorn or toast, I stick to real butter.

I absolutely love this brand. It is very tasty and this is the brand I always buy when I go to the supermarket. I use it on my bread, I use it sometimes to replace oil whenever I’m frying eggs and other things like corn cake, and I use it on pasta whenever I want a simple yet tasty plate of pasta all I have to do is cook the spaghetti, add some salt while it’s cooking in the pot, and then when I drain the spaghetti, I add a small spoon of butter and I let the butter melt into the spaghetti as I stir it around in the plate and this butter gives it a delicious taste which makes the spaghetti simple and quick to make whenever I don’t feel like adding any of the other sauces to it.

I have been buying this product for 5-6 years; and recently they changed their ingredients and I’m so sad. I am autistic and I have a specific diet I eat every single day. And now they’ve changed the taste to where I don’t even want to eat the same food. I’m so sad. It smells and tastes like a greasy filler. Why?! Please go back.

As far as soft margarine goes, the Original version of I Can't Believe It's Not Butter is as good as it gets.  It's easy to spread and tastes great. What more could you ask for? It's often cheaper than other brands too, which is what made me try it in the first place. For a smooth creamy spread that enhances food instead of overpowering it, this is my choice.

I have used this for years, and it does spread well. I simply would rather use actual butter though because the taste of this product just makes me wish I was consuming something better. I will buy this again probably, but I'm not keen on recommending it.

Such a great product and it’s awful now. The last few months, I thought it was just us but these comments confirm the change. Go back to the way it was. No doubt it’s cheaper to produce this way for whatever reason but you have list the great flavor.

This product is probably my favorite type of butter! It is easily spreadable and has so much flavor. I would say that this product is perfect just the way it is. It is affordable and always available. I would definitely recommend this product if you're looking for a type of butter to add to your recipes!