I always bought the original product (yellow & red container), but just bought your new version (yellow & brown container), what did you change or leave out because the taste is now terrible! And why did you change an already good product that now is no longer in stores?!?!?!?

[This review was collected as part of a promotion.] I Love the I Can't Believe It's NOT Butter Original Spread. It has a smooth. Creamy texture. And a really great buttery taste. It's great to spread on toast, make grilled cheese and it's even good to use when cooking other foods. It's also Lower in saturated fat and contains no trans fats, making it a heart-friendlier choice for some.

[This review was collected as part of a promotion.] I Can't Believe It's Not Butter! Original Spread really lives up to its name. It has a rich, buttery flavor that melts beautifully on toast, pancakes, and vegetables, making everyday meals more enjoyable. The texture is smooth and easy to spread straight from the fridge, which is a big plus for busy mornings. I also appreciate that it delivers great taste without feeling heavy, making it a nice alternative to traditional butter. Whether I'm using it for cooking, baking, or just spreading on warm bread, it adds a comforting, classic flavor every time. Overall, it's a reliable staple that balances taste, convenience, and versatility—definitely something I like to keep in my fridge.

[This review was collected as part of a promotion.] I recently started using this product and I'm not disappointed at all. It has a smooth, creamy texture and a surprisingly rich buttery flavor, perfect for spreading on toast, vegetables, and even for light cooking. It spreads easily even straight from the refrigerator and melts well without feeling greasy. I also appreciate that it's made from vegetable oil and contains omega-3s. Its packaging design is bright and eye-catching, with labels clearly displaying important information. The container is sturdy and well-made, with a lid that seals tightly and is easy to open without cracking or warping. The 15 oz size is very convenient, large enough to last for a while, but not so large that it takes up too much space in the refrigerator. It is easy to handle when scooping or spreading.

[This review was collected as part of a promotion.] This spreadable buttery spread is easy to scoop and spread. The taste is pretty similar to butter and not bad for a decent price. It's not a bad choice if some of my other favorites are not available.

We bought a tub of I Can’t Believe It’s Not Butter today to try a cookie recipe. We dumped it into a just cleaned bowl and there was a bug in the butter. It had been mixed in, it had not previously been in the bowl. It was very surprising and disgusting. We threw it away but have a picture of the bug in the butter.

[This review was collected as part of a promotion.] I just love this free I can't believe it is not butter from influenster. This spreadable original spread tastes just like butter. It's very soft and easy to spread on bread. I also like the resealable container and size that it comes in which is very convenient. This is worth the price and I will surely recommend this to family and friends.

[This review was collected as part of a promotion.] I Can't Believe It's Not Butter! Original lives up to its name with a creamy texture and buttery flavor that's surprisingly close to the real thing. It spreads effortlessly straight from the fridge, making it a convenient choice for toast, bagels, or sautéing vegetables. The light, slightly salty taste enhances dishes without overpowering them, and it melts beautifully over warm foods. As a plant-based alternative, it's a solid option for those watching their cholesterol or avoiding dairy. While purists may still prefer real butter for baking, this spread holds its own in everyday use. Budget-friendly and versatile, it's a staple worth keeping in the fridge.

The new flavor for I can't believe it's not butter it's absolutely disgusting. I thought I bought a bad “batch” and bought a new container — realized it was in fact changed. Will be going with another brand after 30+ years because of how gross the new taste is. It's extremely disappointed — if it's not broke, don't fix it.

[This review was collected as part of a promotion.] I always use real butter so I was surprised how good I Can't Believe It's Not Butter really is. It has a great taste, very smooth consistency and melts nicely on hot biscuits. It has less calories, less saturated fats and less total fat than butter. It also has more omega-3 than butter. Fantastic.