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Customer reviews for I Can’t Believe It’s Not Butter! Original Spread, 30 oz., 2 pk. for
I Can’t Believe It’s Not Butter! Original Spread, 30 oz., 2 pk.
4.4 out of 5 stars
stars1,279 ratings1,188 reviews
  1. 5 stars70% (897)
  2. 4 stars16% (210)
  3. 3 stars5% (68)
  4. 2 stars2% (27)
  5. 1 star6% (77)

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Showing 301-310 of 1,188 reviews
Feb 6, 2026
brianna S
5 out of 5 stars review

Buttery

[This review was collected as part of a promotion.] This spread is better than other butter replacements that ive tried. It doesn't taste exactly like butter, but it has a light buttery flavor that reminds me of the butter people put on popcorn. It melts just like butter with hot foods.

Review from influenster.com
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Dec 19, 2025
zimmby00_6473
5 out of 5 stars review

Love the taste and quality

[This review was collected as part of a promotion.] Wow this is so creamy! It has such a rich, flavorful taste and I love the smooth texture. It does actually taste like butter. The ingredients are noticeably high quality, which is surprising for the cost. This great product is super affordable and I find it to be much more enjoyable than the margarine sticks. I would absolutely buy this again. If you have not tried this yet, it's a must!

Review from influenster.com
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Dec 31, 2025
jmagnu_4357
5 out of 5 stars review

Butter adjacent goodness!

[This review was collected as part of a promotion.] I tested this "butter" in a few recipes and on toast! Its a great alternative to butter. On toast, it does melt well (eventually) and tastes great alone or with jelly/jam. Will definitely continue purchasing.

Review from influenster.com
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Jan 15, 2026
meshel_r_3032
5 out of 5 stars review

Super buttery and delicious 😋

[This review was collected as part of a promotion.] I really like I Can't Believe It's Not Butter! The taste is smooth and buttery, and it spreads easily right out of the fridge. It works great on toast, bread, and for cooking. I also like that it's lighter than regular butter but still flavorful

Review from influenster.com
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Dec 21, 2025
jenniferc113_2444
5 out of 5 stars review

Smoothest spread out there

[This review was collected as part of a promotion.] This i can believe its not butter is the perfect spread for toast and addition to other meals. It is soft and easily spreadable. Light spread but packs a good flavor. You have the ability to use a little or a lot and share for the table. Consistent spread.

Review from influenster.com
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Dec 25, 2025
cassk3_97
5 out of 5 stars review

Good but a bit of an odd scent to the spread

[This review was collected as part of a promotion.] The appearance of the spread, as well as its taste, are good. It is very easy to use from opening the easy open plastic film to spreading the product. The container is eye catching. My daughter and I both noticed a more unpleasant smell than the margarine we are used to. Seemed to be an oil smell that I wish was not there. Other than that, we both enjoyed using this on our toast.

Review from influenster.com
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Dec 24, 2025
patg10_1398
3 out of 5 stars review

I wouldn't compare it to butter

[This review was collected as part of a promotion.] For a spread, this is better than most. The oils used are better and no trans fats. It spreads easily, container is a good size and pretty sturdy. I made my favorite sandwich with it, ham and cheese. It was okay, but it's much better using butter.

Review from influenster.com
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reply from Team Unbelievable

Thanks for sharing your perspective. We’re glad it was easy to use and appreciate you taking the time to let us know 💛

Dec 23, 2025
nadiaf45_1456
5 out of 5 stars review

Healthy alternative to real butter for people who'

[This review was collected as part of a promotion.] I tried I Can't Believe It's Not Butter Original, and coming from someone who is a real butter person, I was honestly surprised how much I liked it. I use butter on pretty much everything, eggs, bread, baked potatoes, mashed potatoes, and this actually tastes very close to real butter. It's salty, creamy, smooth, and spreads easily. On bread it melts nicely, and on potatoes it gives that rich, buttery flavor I expect without tasting artificial. What I really like is that it's not just about taste. It contains omega-3 ALA, which is good for heart health, along with vitamins A, D, and E for immune support, vision, and overall health, plus vitamin B12 for energy and nerve function. These aren't just trace amounts either, it provides a solid percentage of daily values, which is a big plus for me. Ingredient wise, it's made with plant-based oils like soybean, palm kernel, and palm oil, and it has no hydrogenated oils, which I appreciate. It's good for people who's trying to loose weight. It's a good value. Overall, it's creamy, flavorful, and versatile. As someone who loves butter and uses it daily, this is a really good alternative that still gives me that buttery taste I want while adding extra nutritional benefits.

Review from influenster.com
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reply from Team Unbelievable

Pretty unbelievable to hear this from a true butter fan 😄 We’re glad you enjoyed the creamy texture, smooth spread, and how well it worked across so many everyday favorites. Thanks for sharing such thoughtful feedback 💛

Jan 4, 2026
harvinderd_983
5 out of 5 stars review

Delicious and buttery.

[This review was collected as part of a promotion.] I received this product from Influenster to review. This butter is so good. It just tastes like real butter. I tried it on a bagel and it was so delicious. I know it's cliche to say it but literally I can't believe it's not butter. It has all the flavor without the cholesterol and saturated fat of butter.

Review from influenster.com
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Dec 31, 2025
dipenp2_2016
3 out of 5 stars review

It's not butter spread

[This review was collected as part of a promotion.] I Can't Believe It's Not Butter! Original lives up to its name with a creamy texture and buttery flavor that's surprisingly close to the real thing. It spreads effortlessly straight from the fridge, making it a convenient choice for toast, bagels, or sautéing vegetables. The light, slightly salty taste enhances dishes without overpowering them, and it melts beautifully over warm foods. As a plant-based alternative, it's a solid option for those watching their cholesterol or avoiding dairy. While purists may still prefer real butter for baking, this spread holds its own in everyday use. Budget-friendly and versatile, it's a staple worth keeping in the fridge.

Review from influenster.com
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reply from Team Unbelievable

It really does live up to the name sometimes - pretty unbelievable! 😄 We’re glad you enjoyed the creamy texture, easy spread, and how well it works for everyday meals. Thanks for sharing 💛