[This review was collected as part of a promotion.] This spread is better than other butter replacements that ive tried. It doesn't taste exactly like butter, but it has a light buttery flavor that reminds me of the butter people put on popcorn. It melts just like butter with hot foods.

[This review was collected as part of a promotion.] Wow this is so creamy! It has such a rich, flavorful taste and I love the smooth texture. It does actually taste like butter. The ingredients are noticeably high quality, which is surprising for the cost. This great product is super affordable and I find it to be much more enjoyable than the margarine sticks. I would absolutely buy this again. If you have not tried this yet, it's a must!

[This review was collected as part of a promotion.] I tested this "butter" in a few recipes and on toast! Its a great alternative to butter. On toast, it does melt well (eventually) and tastes great alone or with jelly/jam. Will definitely continue purchasing.

[This review was collected as part of a promotion.] I really like I Can't Believe It's Not Butter! The taste is smooth and buttery, and it spreads easily right out of the fridge. It works great on toast, bread, and for cooking. I also like that it's lighter than regular butter but still flavorful

[This review was collected as part of a promotion.] This i can believe its not butter is the perfect spread for toast and addition to other meals. It is soft and easily spreadable. Light spread but packs a good flavor. You have the ability to use a little or a lot and share for the table. Consistent spread.

[This review was collected as part of a promotion.] The appearance of the spread, as well as its taste, are good. It is very easy to use from opening the easy open plastic film to spreading the product. The container is eye catching. My daughter and I both noticed a more unpleasant smell than the margarine we are used to. Seemed to be an oil smell that I wish was not there. Other than that, we both enjoyed using this on our toast.

[This review was collected as part of a promotion.] For a spread, this is better than most. The oils used are better and no trans fats. It spreads easily, container is a good size and pretty sturdy. I made my favorite sandwich with it, ham and cheese. It was okay, but it's much better using butter.

[This review was collected as part of a promotion.] I tried I Can't Believe It's Not Butter Original, and coming from someone who is a real butter person, I was honestly surprised how much I liked it. I use butter on pretty much everything, eggs, bread, baked potatoes, mashed potatoes, and this actually tastes very close to real butter. It's salty, creamy, smooth, and spreads easily. On bread it melts nicely, and on potatoes it gives that rich, buttery flavor I expect without tasting artificial. What I really like is that it's not just about taste. It contains omega-3 ALA, which is good for heart health, along with vitamins A, D, and E for immune support, vision, and overall health, plus vitamin B12 for energy and nerve function. These aren't just trace amounts either, it provides a solid percentage of daily values, which is a big plus for me. Ingredient wise, it's made with plant-based oils like soybean, palm kernel, and palm oil, and it has no hydrogenated oils, which I appreciate. It's good for people who's trying to loose weight. It's a good value. Overall, it's creamy, flavorful, and versatile. As someone who loves butter and uses it daily, this is a really good alternative that still gives me that buttery taste I want while adding extra nutritional benefits.

[This review was collected as part of a promotion.] I received this product from Influenster to review. This butter is so good. It just tastes like real butter. I tried it on a bagel and it was so delicious. I know it's cliche to say it but literally I can't believe it's not butter. It has all the flavor without the cholesterol and saturated fat of butter.

[This review was collected as part of a promotion.] I Can't Believe It's Not Butter! Original lives up to its name with a creamy texture and buttery flavor that's surprisingly close to the real thing. It spreads effortlessly straight from the fridge, making it a convenient choice for toast, bagels, or sautéing vegetables. The light, slightly salty taste enhances dishes without overpowering them, and it melts beautifully over warm foods. As a plant-based alternative, it's a solid option for those watching their cholesterol or avoiding dairy. While purists may still prefer real butter for baking, this spread holds its own in everyday use. Budget-friendly and versatile, it's a staple worth keeping in the fridge.