[This review was collected as part of a promotion.] I received it, tried it, and from now on, it's all im using. It smells great, you don't need a lot of it, and using it doesn't make a mess due to the bottles design.

[This review was collected as part of a promotion.] The design of the bottle makes washing dishes easier. Its definitely a stronger formula compared to the regular blue dawn soap. Very good at breaking down grease and heavy grime.

[This review was collected as part of a promotion.] This Dawn Platinum Bleach Alternative Dishwashing Liquid works great! It’s in an easy squeeze bottle to reduce mess. The clean lemon scent is bright and fruity.

[This review was collected as part of a promotion.] I use Dawn religiously however this doesn't make very good suds and it also seems if you have really greasy items you have to change your water more often

[This review was collected as part of a promotion.] I love dawn in general and having this squeeze bottle in hand makes washing and cleaning so much easier and faster! It’s great for cleaning surfaces as well.

[This review was collected as part of a promotion.] This is a great product , cleans my dishes well and it easy to dispense. Its a great size with a good amount of product for the money. I like this item a lot .

[This review was collected as part of a promotion.] Dawn is always a great choice. Easily the best and gentlest dish soap available and this one is no different. You can't go wrong, and it eats grease with no effort

[This review was collected as part of a promotion.] Very easy and convenient to use I work in day care and I am always washing dishes and I needed something quick to use and this is it. Highly recommend. 

[This review was collected as part of a promotion.] I love it, it’s so easy to use, you just squeeze and it’s better because you can get the last drops of soap. So you don’t waste any. The scent it’s fresh and removes all the grease

[This review was collected as part of a promotion.] I've always used standard blue Dawn dish soap, it's a staple in our household! This lemon scented, bleach alternative is awesome! Especially like the ez-squeeze bottle!