So I got this Dawn platinum easy squeeze. It's a bit of a challenge to stop the usual habit of flipping the bottle. But it's a great concept. I washed my crock pot liner after making pulled BBQ chicken with my regular dish detergent to my surprise it still had residual after it dried. So I decided to give this new cleaning detergent A whirl It easily made quick work of the residual film left behind by my other detergent. My only complaint is the formula smells a bit chemically altered not true lemon scent.

[This review was collected as part of a promotion.] The packaging is SO innovative. It is not anything seriously complex but I don’t know why it’s done before. So easy to use and mess free! The scent is pleasant and it works well as a dish soap. Overall, will definitely repurchase when I run out.

[This review was collected as part of a promotion.] There are some of us who still wash dishes by hand, and Dawn has always been my go-to. I love that this is the Bleach Alternative formula, as I don't use bleach when washing my dishes. It still has the grease cleaning powers of its other formulas. I love the EZ Squeeze bottle as there's no mess that can sometimes be created when you have to flip the bottle and the liquid accumulates around those types of bottles. It has a nice clean, subtle lemon scent. An added bonus is the Time to Refill Line Reminder, which will help me remember to buy more before I run out.

[This review was collected as part of a promotion.] Dawn platinum ez-squeeze with bleach alternative is my new kitchen must have. This is the best container for convenience. I love that it can sit on your sink as is and ready to use . The squeeze bottle has excellent control. It never puts out any more soap than you want. The formula is absolutely amazing! It removed any and all left over grease left on pans and dishes. I had a stain on a rubber spatula from bbq sauce and in a 10 minute soak with dawn platinum bleach alternative it was gone ! The lemon sent is wonderful. It makes washing dishes a easier and more pleasant. I highly recommend this product.

[This review was collected as part of a promotion.] This is our review of Dawn Platinum EZ-Squeeze Bleach Alternative Clean. We like Dawn and actually already use it regularly. We especially like the easy squeeze bottle and overall look. Whoever invented this bottle is a genius! My wife and I have enjoyed this sample from Influenster and will be purchasing more of it in the future! My only criticism is that we wish it comes in other colors like purple or yellow. We highly recommend you try this for yourself. Thanks for the opportunity to review this great product.

[This review was collected as part of a promotion.] I love love love this product. It DOES NOT TAKE MUCH AT ALL!!!!! I feel like this product cut right through grease, but most importantly, it did not leave residue on my dishes. I give this 5 stars and will be switching to this brand.

[This review was collected as part of a promotion.] A bottle of “blue Dawn” is always a staple in our home, since the uses are endless and quality is unmatched. The new Dawn Platinum EZ-Squeeze Bleach Alternative in “ Clean Lemon” is no exception. The scent is clean and fresh and the product works just as promised. The ability to squeeze is neat and functional, rounding out an all around great product from Dawn. This will definitely be regularly stocked in my cabinet now!!

[This review was collected as part of a promotion.] Dawn never disappoints! Works great and gets all dishes squeaky clean. The convenience of the “EZ-Squeeze” bottle is the cherry on top! I honestly cannot live without this product and will certainly be repurchasing.

[This review was collected as part of a promotion.] I use Dawn foam pump presently, and really liked the new squeeze alternative. I appreciate the lemon scent that masks any smells from the dirty dishes. It cuts through grease and grime easily with the power of dawn and bleach. My new favorite!

[This review was collected as part of a promotion.] I received this product from Influenster in return for an unbiased review. I have used Dawn products before and always like the dish soaps in particular. This one had a bright lemon scent, robust lather, and left dishes and glassware looking very clean after handwashing. It’s a large bottle and I expect it to last quite a while given how little is needed on a sponge for cleaning!