[This review was collected as part of a promotion.] I loveeeee how it’s package. No mess or it doesn’t clog up. It’s definitely my new favorite dish soap. The smell is amazing. I thought it was going to smell like lemons but it smells really nice. It also cuts the grease so fast and ding ding! We have a winner.

[This review was collected as part of a promotion.] So far, love this stuff. Long lasting, easy to use with no mess, (which was one of my concerns). I rarely fill my sink woth hot water and just put soap on the sponge and wash...this lasts longer this way than regular dawn. I did fill a Tupperware dish a bit in the picture since I had more dishes than usual, and it was long lasting this way as well.

[This review was collected as part of a promotion.] I am sure everyone is familiar with the Dawn line of dish detergent. Dawn just works…on dirty ducks from the wild, as well as greasy kitchen messes. How do you make the beloved Dawn better? You add a bleach alternative, fresh lemon scent AND put it in a bottom squeeze bottle! I do dishes, lots of dishes, as soon as they are dirty. I don’t know why this squeeze bottle makes it little more “fun”…but it absolutely does! It also looks good sitting next to your sink. Everyone I know who has tried this bottle loves it, and no one can quite put their finger on why. Dawn, you have a winner here!!

[This review was collected as part of a promotion.] I love original Dawn dish soap so I was excited to try this one. It has a lovely lemony scent that isn’t too strong. It cleans just as good as original Dawn, maybe even better!! This innovative bottle is sooooo convenient to use!

[This review was collected as part of a promotion.] Love with this product. It is a excellent line of product of Dawn. Great for my dish washing needs and more. I've tried another brand but nothings compares to this one. I will definitely be buying this again

Dawn Platinum cuts through grease effortlessly, leaves dishes sparkling clean, and smells great-truly a powerhouse for tough kitchen messes. I love to work on my car and motorcycle. After spending an entire day n the garage, Dawn never fails to remove all the oil and grease from my hands/arms. I've also done a lot of volunteer work with marine animals and this is the go-to soap to remove oil and other debris. Oh, Yeah...works great on dishes and the lemon scent is an extra bonus!

[This review was collected as part of a promotion.] I was skeptical of the bottle design, sure it would leak but I was wrong!! The bottle design is awesome! You have to give it a good squeeze for soap to release and it does not drip or leak at all after you put soap on something. No mess!! The soap itself was excellent! The light lemon scent was nice and not overwhelming. Highly recommend!!

[This review was collected as part of a promotion.] I love the squeeze bottle packaging of this dish soap. It easy to squeeze out and can remain up right without leaking out. I also love the lemon scent. The dish soap does exactly what it’s supposed making cleaning dishes easy

[This review was collected as part of a promotion.] Dawn Platinum EZ-Squeeze bleach alternative has revolutionized my dishwashing routine. The convenient squeeze bottle makes application a breeze, it’s much better than the traditional bottle of dish soap. The bleach alternative effectively tackles tough stains and grease. I highly recommend this product for its efficiency and user-friendly design. I’ve been using dawn for years and will continue to use it.

[This review was collected as part of a promotion.] I received this product FREE from Influenster in exchange for my honest opinion and let me tell you, you can not go wrong with dawn dish soap!! This soap will cut thru the toughest grease and baked on foods!! It’s amazing! I will always buy it!!