[This review was collected as part of a promotion.] This dishwashing liquid is great—makes just the right amount of suds, loosens food better than our current brand, is easy to dispense—just squeeze out/self-closing with no lid, and has a great scent.

[This review was collected as part of a promotion.] I was skeptical...not of the quality of the actually liquid (we all know Dawn is great) but I was sure the packaging is going to leave a mess . I am 100% impressed. No mess at all.... the dispenser doesn't leak and it disperses the right amount . 10/10

[This review was collected as part of a promotion.] I recently tried the Dawn Platinum Dishwashing Liquid Lemon Burst, and let me tell you, my dishes have never felt so pampered! It's like a spa day for plates. The easy squeeze bottle is a game-changer – no more wrestling with the soap like it's in a wrestling match. My dishes are now living their best, squeaky-clean lives. Move over, celebrity chefs, Dawn Platinum is the real kitchen superstar!

[This review was collected as part of a promotion.] I received this Dawn Ez-squeeze complimentary from Dawn and Influenster in exchange for my honest review. The design of this squeeze bottle is very convenient for handwashing dishes. The flow is good enough with a light squeeze. The liquid is not leaking out when store upside down. The liquid can remove the grease on the dishes well. I would recommend and re-purchase this squeeze bottle again.

[This review was collected as part of a promotion.] I love this product! We are a Dawn household anyway, and before this campaign I didn’t know that they made a bleach alternative like this. It definitely cuts through the grease. I also love the lemon scent. I can tell this bottle will last me a long time. This product was received in exchange for a review, but my review is honest!

[This review was collected as part of a promotion.] You hate washing dishes? You won't anymore with Dawn Platinum EZ-Squeeze Bleach Alternative Bleach Lemon dish detergent. This stuff is magical, a small amount goes a long way. Not to mention the "Time to Refill" indicator line reminds you it's time to grab another bottle. Seriously, the best you'll find on the market!

[This review was collected as part of a promotion.] I absolutely love the fact that i can squeeze a little out and not worry about putting a top on and getting soap everywhere! I like the fact that’s it’s refillable as well. This stuff really works, a little bit goes a long way when getting rid of grease and stains on dishes!

[This review was collected as part of a promotion.] I was actually surprised by the size of this bottle. Its huge but SUPER convenient to use when you are in a rush to wash kids hands or doing something when your hands are.full and you wouldnt.be.able.to. open a bottle. I dont really care for the smell though

[This review was collected as part of a promotion.] This dish soap goes above and beyond when cleaning your dishes and kitchen appliances. I love the clean lemon scent and the fact it’s packed with some bleach helps with deep cleansing. I’d recommend purchasing this if you want to be left with a shine!

[This review was collected as part of a promotion.] Dawn is a staple in our household. You can use it to clean anything. Now with the new lemon scent it leaves a wonderful aroma behind. You can use dawn in every room. It doesn’t just clean dishes. We use it in the bathrooms, to clean walls and baseboards, litter box, pretreat your laundry, use it to clean your car, kids been rolling around in the sandbox and you can’t get the dirt out of their hair, dawn works for that too. It’s safe to use on any surface.