[This review was collected as part of a promotion.] Our household has always used Dawn detergent but this “platinum” version really is a step up. Baked on stuff on pots and pans came off so easily with a quick soak. I thought our foggy glasses were etched from the dishwasher, but apparently they just needed this detergent and a little elbow grease. A little goes a long way! The lemon scent is pleasant and not overpowering. The “ez-squeeze” is a nice feature but not necessary for me - I think I’d just get the regular bottle next time. I’ll definitely be switching to this dish soap from now on!

[This review was collected as part of a promotion.] I love and use Dawn products. I especially love the Dawn Platinum Powerwash and Dawn Ultra for cleaning and getting rid of grease. I say all that to say that the Dawn Platinum EZ-Squeeze Bleach Alternative Clean Lemon does all the things that the other two do, AND in a squeeze bottle! I love it!

[This review was collected as part of a promotion.] Dawn Platinum EZ-Squeeze Bleach Alternative Clean Lemon works incredibly well on grease and make dishes squeaky clean. I also use this on tough stains on my clothes as a pre wash stain remover. Excellent product!!

So I got this Dawn platinum easy squeeze. It's a bit of a challenge to stop the usual habit of flipping the bottle. But it's a great concept. I washed my crock pot liner after making pulled BBQ chicken with my regular dish detergent to my surprise it still had residual after it dried. So I decided to give this new cleaning detergent A whirl It easily made quick work of the residual film left behind by my other detergent. My only complaint is the formula smells a bit chemically altered not true lemon scent.

As a very busy baker Dawn Platinum EZ-Squeeze Bleach Alternative, Clean Lemon is always my go-to for dishwashing. I am always washing dirty, sugary, caked-up pots and pans. This dish detergent makes it easy for me to clean and sanitize my dishes. It helps break down food and grease easily so I can do less scrubbing. Less scrubbing means less work for me and I think that's awesome! I love the smell of the lemon and it doesn't seem to be too harsh on my hands either. I feel like a true professional when using this powerful dish detergent that cleans and renews my pans.

Amazing degreaser! I love the scent of lemon while washing my pots and pans. It's worth the money because it saves me so much time. The packaging is new, and I love it. The squeeze bottle is genius. Eco-friendly is very important for me and my household.

I understand the concept of the packaging, but am not fond of it that is why I am giving 4 stars. Of course the cleaning power is there making washing ANYTHING a breeze. My husband even uses to wash the car. I just disagree with the ease of squeezing. Before cooking I use this to wash my hands and it's just not one hand squeezable.

[This review was collected as part of a promotion.] I’ve always been a fan of dawn dish soap so when I was selected to give my honest opinions about the Dawn Platinum Ez squeeze bleach alternative I was excited! I’ve never tried this product from Dawn before. I honestly used it to clean my stove top and all the grease built up ended up coming right off. I was impressed with this product. And will end up buying it again. 

[This review was collected as part of a promotion.] What a great improvement! I love Dawn Platinum Dish Soap and I think the new style bottle is fabulous. It makes it do much easier to dispense the product and it is completely mess free! The bottle stays clean and there is no leaking on my counter top. I simply squeeze to dispense the perfect amount of product.

[This review was collected as part of a promotion.] The cleaning power is so much more effective than any other soaps i’ve tried. The lemon scent is not too overpowering and is great. The packaging is nice with the squeezability. The value of it is amazing.