[This review was collected as part of a promotion.] The cleaning power is so much more effective than any other soaps i’ve tried. The lemon scent is not too overpowering and is great. The packaging is nice with the squeezability. The value of it is amazing.

[This review was collected as part of a promotion.] I was sent a bottle of dish soap in exchange for my honest review.. As you can see in my video, it works quite well. I unfortunately ran out of time to show you the pot that was soaking in regular dish soap, but I will tell you that the dawn platinum with bleach alternative cut through residual food and grease in my pot much easier than my regular dish soap! It has a really nice fresh smell. I also really love that the dispenser is on the bottom of the bottle. I can’t believe that it took so long to figure out that this is a much better configuration for so many things! It is so much easier to squeeze into my pots and pans with my hands are wet. The bottle is also refillable, which is great for the environment. It also contains no phosphates . Overall, I am happy that I had the opportunity to try this product for free, but feel confident I will be purchasing this again in the future. I never want to spend one second longer doing dishes than I have to! :-)

Amazing degreaser! I love the scent of lemon while washing my pots and pans. It's worth the money because it saves me so much time. The packaging is new, and I love it. The squeeze bottle is genius. Eco-friendly is very important for me and my household.

[This review was collected as part of a promotion.] Dawn Platinum EZ-squeeze is exactly what the name suggested! Easy! The clean lemon smell is mild but pleasant. It overall made it easier to wash my dishes between the cleaning power and the easy bottle.

[This review was collected as part of a promotion.] I have always struggled to open the cap of the Dawn bottles but with this I don't have to worry about opening and closing it or for it to be leaking this is a very nice design . It leaves dishes very clean and spotless I would definitely be looking for this in stores to use as my main dish soap .

[This review was collected as part of a promotion.] This specific dish soap actually brings back the shine on pot, pans, and effectively removes the grease from the dishes. It doesn’t just foam with bubbles leaving a clean scent but is true to its name and description in terms of performance!

[This review was collected as part of a promotion.] I love all Dawn products and when I got this I was so excited to try it! Works awesome and I love the way it dispenses the soap. The smell is nice and not too overpowering either. I even used some to clean my stove.

[This review was collected as part of a promotion.] I've always favored dawn. But this is so versatile. Smells great. And I love the bottle style. No leaks. Doesn't have to be shook to the bottom. Doesn't fall over when nearly empty. The suds stay around. You can even use this for mop water. Bathrooms. Sinks. Toilets. Etc.

So I got this Dawn platinum easy squeeze. It's a bit of a challenge to stop the usual habit of flipping the bottle. But it's a great concept. I washed my crock pot liner after making pulled BBQ chicken with my regular dish detergent to my surprise it still had residual after it dried. So I decided to give this new cleaning detergent A whirl It easily made quick work of the residual film left behind by my other detergent. My only complaint is the formula smells a bit chemically altered not true lemon scent.

[This review was collected as part of a promotion.] I have been loving the new products Dawn has been coming out with including this guy. It smells great and really gets everything out. I have even used this on clothes with freeze stains and it got it right out. The bottle is so convenient that I havnt even transferred the soap to my soap dispenser. I just pick up and squeeze. It’s convenient and doesn’t fall over or leak! Would recommend