[This review was collected as part of a promotion.] Dawn has got to be the best dish soap out there. Not only is it great on dishes but its also great on set in stains on your clothing. The lemon scent is perfect not strong and not to subtle. The consistency of it was spot on.

[This review was collected as part of a promotion.] I received this item free for review. The stand and squeeze bottle is super convenient. I always have to awkwardly lean my mostly empty bottles against the window so I love the design. The lemon scent smells amazing. I also love the cleaning power of the Platinum which I have used in the past. Definitely think I will be switching to this specific product in the future.

[This review was collected as part of a promotion.] This dawn dish soap lathers very well and definitely makes dishes feel super clean. The lemon scent is minimal but it does add a nice touch. I do appreciate the no flip bottle. Overall it’s a great dishwashing product.

[This review was collected as part of a promotion.] I love and use Dawn products. I especially love the Dawn Platinum Powerwash and Dawn Ultra for cleaning and getting rid of grease. I say all that to say that the Dawn Platinum EZ-Squeeze Bleach Alternative Clean Lemon does all the things that the other two do, AND in a squeeze bottle! I love it!

[This review was collected as part of a promotion.] Cleans dishes very well and i love that it smells like lemon. Lemon is my favorite dish detergent scent. It gets grease off very easily and efficiently. The packaging makes it easy to grab the bottle and squeeze

[This review was collected as part of a promotion.] Dawn is a very popular brand so I pretty much knew how well this would work. This helped remove lots of grease from my pans and meets my expectations. I love the lemon scent, its not too strong kinda subtle but still there. The ez squeeze is very convenient and alittle goes a long way when doing dishes.

[This review was collected as part of a promotion.] For full disclosure, I received this product complimentary in exchange for my honest review. I was excited because this is something I would purchase routinely in my household regardless. Dawn is a tried and true brand. High quality results that are consistent. I’ve tried other brands, ranging from generic to other name brands - no one does it like Dawn! I’m a huge fan of the EZ-Squeeze component of this product. It’s so convenient, saves product from being wasted, and prevents soap mess! The scent is your typical lemon scent that Dawn has done before, very clean and refreshing. Not too overpowering, just the right amount of fragrance. The formula easily lathers and gets all the suds. You don’t have to use a lot to achieve your preferred results. The formula easily combats your messy dishes with ease. Another thing I love about this product is how multi-use it is. You can use it in various different ways in cleaning surfaces, grease, spots on furniture, etc.

[This review was collected as part of a promotion.] The Dawn Bleach alternative in Clean Lemon has been a game changer while hand washing dishes! It’s so much more effective and faster and removing dried gunk from dishes and the squeeze bottle is convenient. The lemon scent smells fresh and makes me actually enjoy doing dishes.

[This review was collected as part of a promotion.] I love how convenient the squeeze bottle is. It makes it easy to squeeze out just how much soap I need when doing the dishes. Dawn is also my all time favorite dish soap, so I don’t have much to say about the soap itself. It’s great.

[This review was collected as part of a promotion.] I feel like I've had to use less liquid to clean my dishes and left them cleaner. Ive always liked Dawn but I think this is their best. Not having to.deal with a lid is a nice plus. Definitely recommend.