[This review was collected as part of a promotion.] I was super excited to receive this product! It’s the same amazing dish soap you’ve been using with the best added feature! The squeeze bottom makes it so convenient when doing dishes. There is no mess! It’s easy to use and smells great! And of course, gets all your dirty dishes clean!

[This review was collected as part of a promotion.] I feel like I've had to use less liquid to clean my dishes and left them cleaner. Ive always liked Dawn but I think this is their best. Not having to.deal with a lid is a nice plus. Definitely recommend.

[This review was collected as part of a promotion.] This is such an amazing product. It cuts through the grease on my heavily stained dishes. It provides the correct amount of lather and suds to where it's not too overpowering, but gets the job done.

[This review was collected as part of a promotion.] The cleaning power is so much more effective than any other soaps i’ve tried. The lemon scent is not too overpowering and is great. The packaging is nice with the squeezability. The value of it is amazing.

[This review was collected as part of a promotion.] This is by far the best dish soap I have ever used. A little bit goes a long way and I bottle lasts a long time for me. The only thing that bothers me is the scent, it’s pretty bad but at least my dishes don’t get the same smell.

[This review was collected as part of a promotion.] For full disclosure, I received this product complimentary in exchange for my honest review. I was excited because this is something I would purchase routinely in my household regardless. Dawn is a tried and true brand. High quality results that are consistent. I’ve tried other brands, ranging from generic to other name brands - no one does it like Dawn! I’m a huge fan of the EZ-Squeeze component of this product. It’s so convenient, saves product from being wasted, and prevents soap mess! The scent is your typical lemon scent that Dawn has done before, very clean and refreshing. Not too overpowering, just the right amount of fragrance. The formula easily lathers and gets all the suds. You don’t have to use a lot to achieve your preferred results. The formula easily combats your messy dishes with ease. Another thing I love about this product is how multi-use it is. You can use it in various different ways in cleaning surfaces, grease, spots on furniture, etc.

[This review was collected as part of a promotion.] It is a soap that apart from making my kitchen utensils perfectly clean, without grease, without strong odor, I also used it to wash the kitchen towels and they were clean and white. I really liked this product because it is very versatile and of excellent quality.

[This review was collected as part of a promotion.] I’ve always wanted to try this soap but was too nervous to actually buy the product incase i disliked it. After receiving this I will definitely be rebuying, it leaves my dishes super clean with just a few seconds of scrubbing. Grease has never slid right off as easily as it did with this dish soap. The smell is also fantastic along with the mess free bottle.

[This review was collected as part of a promotion.] Dawn platinum is a great dish detergent I’m so glad I got it it has a great lemon smell to it. It suds up good and cleans very good . It’s a great price for a huge bottle . I truly recommend this brand for everyone to try .

[This review was collected as part of a promotion.] Before I begin this review I am obligated to inform you that this review is "Incentivized" I received these products in exchange for my most honest review: The grime on this stove top has been building up and it was not a match for this dawn! Man I wish I had this sooner! My stove top looks amazing now! Also it’s not harsh on skin at all! The bottle is very convenient and refillable; I really appreciate this!