I am so happy to see Sam's starting to carry more nutritious options!! The nutrition profile on this is amazing as I can get a whole 20-30 g protein with a normal bowl and milk. It's an actual stick-with-you breakfast for me and my kids, unlike most cereals where you are starving again in a half-hour. I also struggle with getting enough fiber, so getting 8ish g from just a little half cup is also awesome. My kids enjoy this, my little one only likes it mixed with a popular marshmallow cereal - but that's fine with me. We also like it on yogurt. Is it like the OG cinn toast, no. Would I rather eat a sugary cereal on taste alone, sure. But I also traded my 90s breakfast jelly donuts for oat muffins 95% of the time. Better choices, feel better. Happy to send my kids off with a decent amount of protein and fiber to keep them full, so it's quality makes it worth the price and it is so much cheaper at Sam's than a local store. Ingredients also works for us as an allergy family (wheat, dairy). Don't expect it to be a total substitute for the OG cereal, expect it to be far less sweet with great crunch and excellent nutrition. Way to go, Sam's, please keep these healthier choices coming.

It tastes like Aspartame Honey, not cinnamon. Probably isn't going to taste like what you want it to be.

Definitely not what I was expecting. I know it has very low sugar and it is a “protein” cereal —— but had zero taste and a weird texture. Would not buy again. Ate it once and tossed it.

First opening the bag and it completely ripped open. Then i grabbed a few pieces to try dry. Very hard, and difficult to chew. Then what on earth is that taste, and the worst after taste! i spit it out immediately. Rinsed my mouth out and threw away the rest. Horrible!! Do not buy this!!

This product is definitely not what is advertised. The pieces of cereal are extremely difficult to even chew and left a horrible after taste. im truly surprised Sams club has this item on there shelf. save your jaw, don't spend your money on this item.

Our boys wouldn’t eat it, said it was too crunchy and didn’t taste good. Surely they were just being picky right? I had to dump it out and throw it away it’s that bad. If you have taste buds this might night be the cereal for you. First time in my life something’s been so bad I felt the need to go write a review about cereal.

I don’t know what others were eating for their reviews? This stuff is awful! Don’t let the smell fool you. It smells like it would be good. The flavor is basically nothing and the texture is very hard! To the point even after sitting in milk it chattered while going through disposal. While I’m watching my glucose I’d rather find alternatives that I will can enjoy.

I bought this to try out with my Keto eating plan. I love this cereal and it's a real treat while working well with Keto eating.

Very hard and no flavor in the cereal, just a light dust of cinnamon and chemical sugar on outside. Not worth any price especially not $12!

This was very difficult to consume, extremely dry and not a good taste at all. It was like cardboard, the milk did not even add moisture.