Edible, smells like cinnamon, looks kinda like Cinnamon Toast Crunch BUT has 0 taste, is very crunchy, and as other reviews say leaves a film in your mouth. Will not buy again and do not recommend.

Definitely not what I was expecting. I know it has very low sugar and it is a “protein” cereal —— but had zero taste and a weird texture. Would not buy again. Ate it once and tossed it.

The driest cereal I've ever tried to eat. Takes forever to chew and you need to get more and more milk just to chew it. Imagine trying to chew and eat sand from the Sahara desert...

Not impressed

Didn’t like it.

YUCK..no flavor

Cereal smells great but has such an awful after taste. Can't pin point what makes it taste so off but do not buy this cereal.

This stuff is great. It achieves and satisfies my cereal love without the carbs and adds in protein. Love it! Nice and crunchy with Zero sugar! Please keep this stuff in stock, Sam’s!

The tase of this product was terrible, and it left a bad taste in my mouth afterwards. It certainly wasn't a cinnamon flavor, but more of a fake maple and chemical taste. I had to throw it out, which saddened me, considering the cost.

I thought cinnamon toast would be salty, it is overly sweet.On the package it is not mentioned that cinnamon toast would be sweet.I am not buying again.